10:39 AM PST · November 13, 2025
When the hosts of the fashionable “All-In” podcast launched their ain tequila marque astatine a star-studded enactment past June, each 750 bottles of the $1,200 tone rapidly sold out. But getting those bottles into customers’ hands has proven harder than expected.
The long-awaited bottles of Besties All-In tequila began shipping past week to those who ordered them, ending a astir five-month-long wait, Jason Calacanis, 1 of the podcast’s hosts, told TechCrunch.
The holdup was the antithetic bottle, Calacanis said: “Handcrafted bottles took a spot longer to make than expected, but the bottles started shipping past week!” The vessel was designed arsenic a collector point and looks similar a stack of poker chips illuminated from the bottom. It gives homage to poker, different of the podcast hosts’ favourite pastimes too drinking tequila.
Buyers were told astatine that clip that they could expect transportation by the extremity of summer. But summertime came and went. The customers not lone dished retired the $1,200 but besides paid taxes and different fees.
A TechCrunch scholar told america that transportation was repeatedly delayed: pushed backmost to October, past November, and astir recently, 1 idiosyncratic was told the transportation would beryllium “after November,” according to a missive seen by TechCrunch from the distributor Flaviar, the spirits marketplace handling distribution.
Both the product’s official website and Flaviar’s communications reflected the shifting timeline — the website primitively promised end-of-summer transportation but present says shipments volition “begin successful November.” The Flaviar missive indicated that deliveries were happening successful batches.
While it’s inactive not wide however agelong it volition instrumentality the distributor to fulfill each orders, we astatine slightest cognize that shipments person begun and what the holdup was. With immoderate luck, fans of the VCs, pod bros, and “besties” who big “All-In” volition beryllium sipping connected the pricey, handcrafted liquor during the upcoming vacation season.
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