Alexa+ comes to new Fire TV devices with AI-powered conversations

At Amazon’s autumn hardware event, the institution announced volition bring its upgraded AI, Alexa+, to its Fire TV devices. With Alexa+, Fire TV users volition person entree to expanded capabilities, similar the quality to inquire the AI much analyzable questions, get much tailored recommendations, find circumstantial scenes successful movies, and more.

For instance, Fire TV owners could antecedently inquire Alexa+ for recommendations beyond basal questions, similar “what’s a bully movie for a household movie night?” Now, they could besides inquire for a proposal that’s akin to a amusement they had binged past weekend, oregon for thing featuring a favourite actor, among different things.

In addition, users tin inquire Alexa+ questions portion they watch, including things similar wherever thing was filmed, wherever you cognize that histrion from, questions astir the soundtrack, oregon get behind-the-scenes trivia.

During unrecorded sporting events, Alexa+ tin archer you the people from your favourite team, stock subordinate stats, and assistance you find unrecorded events crossed streaming services similar Prime Video, Sling TV, DirecTV, and Fubo. You tin besides inquire for accusation astir a anterior game’s highlights and commentary.

Another diagnostic volition fto you usage Alexa+ to find the close country successful a movie oregon show, conscionable by asking successful earthy connection dependable commands. Initially, this diagnostic works with “thousands” of titles connected Prime Video, with much coming soon crossed different platforms, Amazon said.

Image Credits:Amazon

Meanwhile, the Fire TV bundle interface volition connection improvements successful areas similar its Channel Guide, Watchlist, Continue Watching row, and unrecorded TV and sports find features.

Amazon besides announced a caller lineup of Fire TV devices, including Fire TV 2-Series, 4-Series, Omni QLED TVs, and a caller streaming instrumentality called the Fire TV 4K Select. These devices volition besides beryllium the archetypal to person the Alexa+ upgrade, on with prime TVs from Panasonic and Hisense.

In 2025 alone, Amazon has launched 250 TVs with its assorted hardware partners, noted Aidan Marcuss, VP of Fire TV, speaking to property astatine Amazon’s unrecorded lawsuit successful New York. And, to date, customers person purchased astir 300 cardinal Fire TV devices globally.

Image Credits:Amazon

At the event, Marcuss besides showed disconnected the latest flagship TV, the Fire TV Omni QLED Series, which tin set itself to the brightness successful the country and adjacent crook itself connected erstwhile you enter. The caller enactment is said to beryllium 60% brighter than earlier models with treble the section dimming zones, and offers brighter achromatic and crisper blacks. It besides includes an upgraded processor, Dolby Vision, and HDR 10+ Adaptive technology.

These TVs volition commencement astatine $479.99 and travel successful 50″, 55″, 65″, and 75″ options.

The Fire TV 2-Series and 4-Series volition besides see this auto-adjusting brightness feature, dubbed “Omnisense,” for the archetypal time, arsenic good arsenic thing called Dialogue Boost, which volition dynamically set movie and TV audio to marque dialog clearer. Both are 30% faster, owed to their caller quad-core processor, Amazon told press.

2-Series TVs commencement astatine $159.99 and travel successful 32″ and 40″ options, portion 4-Series TVs commencement astatine $329.99 and travel successful 43″, 50″, and 55″.

The Fire TV Stick 4K Select ($39.99) is designed to beryllium a much affordable 4K streaming instrumentality with HDR 10+ enactment and is powered by Amazon’s caller operating system, Vega OS. It volition enactment retired of the container with each modular streaming services and volition soon enactment Alexa+ arsenic good arsenic Xbox Gaming and Luna.