Amazon launches a low-price standalone shopping app, Amazon Bazaar, in over a dozen markets

Amazon Haul, the retail giant’s Shein and Temu competitor, launched past November, is getting its ain standalone app. On Friday, Amazon announced the debut of Amazon Bazaar, a low-cost buying destination disposable separately from the main Amazon buying app. On Bazaar, astir products are disposable nether $10, and immoderate are arsenic debased arsenic $2, the retailer says.

The app, disposable connected Android and iOS, expands the Amazon Haul inventory enactment to caller markets. But alternatively of packaging it arsenic a conception wrong Amazon.com oregon the mobile companion, the products volition beryllium disposable successful their ain app. Initially, this app is disposable successful Hong Kong, the Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, the Dominican Republic, Jamaica, and Nigeria.

Amazon says much markets volition summation entree to the app successful the months ahead.

Meanwhile, Amazon Haul, arsenic portion of Amazon’s main website and app, volition stay disposable successful its existing markets, including the U.S., UK, Germany, France, Italy, Spain, Japan, and Australia.

Image Credits:Amazon

And, Bazaar, the sanction fixed to this low-priced inventory successful prime different markets, remains disposable successful Mexico, Saudi Arabia, and the United Arab Emirates arsenic portion of the retailer’s main website.

The determination to make a standalone buying destination for its cheaper inventory signals Amazon is ramping up the contention with the low-cost Chinese buying apps, similar Temu, Shein, and TikTok (TikTok Shop), which person seen wide adoption by younger users and others without arsenic overmuch disposable income to walk connected clothing, decor, electronics, and different household items.

The Bazaar app volition connection these users “hundreds of thousands” of affordable products successful categories similar fashion, location goods, and manner products, the retailer says. Product pages diagnostic acquainted Amazon features similar lawsuit reviews and prima ratings.

Customers usage their aforesaid Amazon credentials to store and cheque out, wherever they tin usage Visa, Mastercard, oregon American Express. Orders volition person to conscionable the section minimum acquisition magnitude to suffice for escaped shipping. (This varies by market.) For smaller orders, a modular transportation interest is charged.

Shipments instrumentality astir 2 weeks oregon less, returns are escaped wrong 15 days of receipt, and Amazon offers multilingual lawsuit support. The app itself supports six languages: English, Spanish, French, Portuguese, German, and Traditional Chinese.

The app volition besides prosecute customers with interactive features similar societal fortunate draws and promotions — things popularized by the Chinese buying apps. New customers volition besides person 50% disconnected their archetypal transportation arsenic an inducement to effort the app.