Amazon launches AI agent to help sellers complete tasks and manage their businesses

Amazon announced connected Wednesday that it’s introducing an always-on AI cause that volition assistance sellers connected its level tally their businesses. The institution is updating Seller Assistant, its AI instrumentality for third-party sellers, to assistance grip tasks connected the seller’s behalf.

“Our agentic AI capabilities are designed to enactment seamlessly passim the full selling experience, which means sellers tin spell from handling each task themselves to collaborating with an intelligent adjunct that works proactively connected their behalf astir the clock, portion ever keeping sellers successful control,” Amazon wrote successful a press release. “Seller Assistant volition beryllium capable to grip everything from regular operations to analyzable concern strategy, truthful sellers tin absorption connected innovation and growth.”

Seller Assistant tin present not lone show relationship wellness and inventory, but besides assistance make strategies and instrumentality enactment erstwhile authorized, Amazon says.

For example, erstwhile a seller is reviewing their inventory, Seller Assistant volition emblem slow-moving products earlier they incur semipermanent retention fees and urge whether it would marque consciousness to permission the point arsenic it is, little the price, oregon region it altogether. Seller Assistant volition besides beryllium capable to analyse request patterns and hole shipment recommendations.

Seller Assistant continuously monitors a seller’s relationship and emblem imaginable issues and actions, specified arsenic inventory listings that mightiness interruption caller merchandise information regulations. Additionally, it tin automatically guarantee that each of a seller’s products conscionable compliance requirements successful each state they’re selling in.

Agent-driven commerce is an country of aggravated involvement for tech companies, which ideate a aboriginal successful which agents tin initiate deals oregon marque purchases connected behalf of their clients. On Tuesday, Google released a caller payments protocol for agentic transactions, though Amazon was not named arsenic a partner.

Amazon besides announced that it’s bringing agentic AI to advertising, allowing sellers to make ads done conversational prompts.

Today’s announcement marks the latest AI tools that Amazon has rolled retired for third-party sellers connected its platform. Other tools see a video generator for ads and a generative AI instrumentality that helps merchants improve their merchandise listings.