Amazon’s ‘Melania’ documentary stumbles in second weekend

In Brief

After a better-than-expected opening weekend successful theaters, container bureau for Amazon’s “Melania”fell 67%, to an estimated $2.37 million, successful its 2nd weekend.

The documentary astir First Melania Trump has grossed a full of $13.5 cardinal truthful far (almost each of that successful the United States), which means it’s highly improbable the movie — which Amazon spent $40 cardinal to get and $35 cardinal to marketplace — volition interruption adjacent successful theaters.

Before the “Melania”’s release, a erstwhile Amazon movie enforcement asked however the terms tag could correspond thing other than “currying favor” with the Trump medication oregon “an outright bribe.” 

Moviegoing typically slows during Super Bowl weekend, but the weekend’s apical film, “Send Help,” lone declined 47%. And aft placing 3rd connected the charts past weekend, “Melania” is ninth this time.

Perhaps anticipating treatment astir the film’s decline, Amazon released a connection from its caput of home theatrical organisation Kevin Wilson, who said, “Together, theatrical and streaming correspond 2 chiseled worth creating moments that amplify the film’s wide impact.”

“Melania” received universally antagonistic reviews from critics, but its 99% assemblage standing connected Rotten Tomatoes was truthful bully that the tract put retired a connection insisting that the people was real.

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