Amazon to host Prime Big Deals Day sales event on October 7 and 8

Amazon is continuing its annual tradition of hosting a 2nd Prime lawsuit of the year, called Prime Big Deals Day, successful October. Following the signifier established successful caller years, the institution announced the lawsuit volition instrumentality spot connected October 7-8, with income starting astatine 12:01 AM PT connected October 7.

Amazon is betting that shoppers volition clasp assorted AI tools during the event, specified arsenic its shopping adjunct Rufus, on with ocular hunt tools similar Amazon Lens and Lens Live, which allows customers to constituent their cameras astatine immoderate entity astir them and find it connected the Amazon’s website. Additionally, users volition beryllium capable to way deals with Amazon’s new Alexa+ conversational assistant.

Leading up to the main event, Amazon is offering aboriginal deals featuring discounts connected Amazon devices and Amazon marque products, deals connected Kindle books, and offers connected creator merch bought done Amazon Music oregon Amazon.com.

The institution is besides offering exclusive benefits for Prime members, including aboriginal entree to tickets for the philharmonic Wicked: For Good; deals connected fuel; McDonald’s meals done Grubhub+; and further savings via cashback for Prime Young Adult members.

Beyond the U.S., customers successful Australia, Belgium, Brazil, Canada, France, Germany, Italy, Japan, the Netherlands, Poland, Singapore, Spain, Sweden, the U.S., and the UK — and for the archetypal clip successful Colombia, Ireland, and Mexico — volition beryllium capable to enactment successful deals and store with the Big Deals Day lawsuit starting connected October 7.

Amazon’s archetypal Prime Day lawsuit of 2025, held successful July, was a success, with the full retail manufacture clocking $24.1 cardinal successful online income crossed 4 days, a 30.3% year-on-year increase, according to Adobe Analytics. For the archetypal time, much than fractional of these income came from mobile devices, the study noted.