Apple and Netflix team up to air Formula 1 Canadian Grand Prix 

Apple and Netflix person entered a partnership to co-broadcast the Formula 1 Canadian Grand Prix, announced Thursday by Apple’s elder vice president of services, Eddy Cue. For the archetypal time, F1 fans successful the U.S. volition beryllium capable to ticker the unrecorded contention simultaneously connected some Apple TV and Netflix. 

Netflix subscribers volition beryllium capable to watercourse the afloat contention play — including practice, qualifying, and the Grand Prix itself connected May 24 — unrecorded connected the platform.

​Beyond unrecorded contention coverage, the concern includes cross-promotion of Netflix’s deed series, “Drive to Survive.” For the archetypal time, the eighth play — which consists of 8 episodes covering the 2025 Formula One World Championship — volition beryllium disposable to some Apple TV subscribers successful the U.S. and Netflix users globally, importantly broadening its audience. 

Season 8 premieres today, connected February 27. 

F1’s emergence successful American civilization extends beyond tv astatine this constituent — Brad Pitt’s F1 movie is nominated for Best Picture astatine this year’s Academy Awards. “Drive to Survive” has successfully attracted a divers audience for its behind-the-scenes approach, transforming it from a emblematic sports docuseries into a compelling communicative that’s brought successful millions of caller fans.

The bid has been a peculiar absorption of Apple’s broader F1 ambitions: the institution has said it plans to beforehand the athletics crossed Apple News, Apple Maps (highlighting F1 tracks astir the world), Apple Music, and Apple Fitness+, arsenic good arsenic successful its carnal retail stores.

This collaboration besides means Netflix continues to propulsion into unrecorded sports broadcasting, aft pivoting from a “no-sports” stance to securing large rights for NFL Christmas games, WWE Raw, and MLB. 

Additionally, the associated effort comes arsenic portion of Apple’s caller multi-year deal with Formula 1, nether which Apple TV replaced ESPN arsenic the exclusive U.S. broadcaster for each 24 races opening this season. The woody is reportedly valued astatine astir $150 cardinal per season, a important leap from the astir $85 million ESPN reportedly paid. All races are disposable to Apple TV subscribers astatine nary other charge. The erstwhile concern with ESPN achieved an mean viewership of 1.3 million successful its last year.

Notably, Netflix was antecedently reported to beryllium eyeing U.S. media rights for Formula 1 backmost successful 2022.