Apple CEO John Ternus says the best AI device is still the iPhone

Apple’s caller CEO John Ternus utilized the opening of the company’s Surprise and Shine lawsuit Wednesday to marque its AI strategy clear: the iPhone is already the champion AI instrumentality retired there, and Apple cares much astir information privateness than its rivals.

The comments travel arsenic Ternus takes the reins astatine Apple from Tim Cook, who is present enforcement chairman, and connection a wide representation of however the institution plans to vie successful the AI era. Instead of gathering caller hardware for AI, Apple wants to marque the iPhone the cardinal mode consumers interact with the caller technology.

During his instauration astatine the Cupertino event, Ternus described the perfect AI device, oregon “intelligent idiosyncratic hub,” arsenic helium called it. He said specified a hub would person a wide knowing of a user’s idiosyncratic context, ever beryllium with them, and person some a almighty processor susceptible of moving AI models on-device and an net transportation to entree models successful the cloud.

The instrumentality would besides person a ample display, high-quality cameras and microphones truthful it could spot and perceive the satellite astir it, on with agelong artillery life, Ternus continued.

Plus, “you’d privation it to beryllium ace casual to usage without a large learning curve. And finally, you’d privation it to enactment seamlessly with your different devices, apps, and services, truthful it feels similar 1 integrated experience,” helium said.

“In different words, you would get astatine thing remarkably familiar, due to the fact that there’s nary merchandise successful the satellite amended designed to beryllium your intelligent idiosyncratic hub than iPhone,” Ternus said.

Ternus besides emphasized however Apple cares much astir information privacy, adding that “others spot [users’ personal] information arsenic thing to cod and store.” It was 1 of the sharper statements Apple has made astir however it intends to differentiate its AI level from the competition.

“…Honestly, spot lone goes truthful acold erstwhile your information is nary longer yours to control; that’s wherefore Apple Intelligence runs connected instrumentality whenever it can,” Ternus concluded.