Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’

In Brief

During a caller interrogation with Wired’s Steven Levy, Apple CEO John Ternus defended the company’s existent presumption successful the AI landscape.

Over the past mates years, Apple has often been described arsenic down connected AI, particularly arsenic it delayed the merchandise of a much almighty mentation of Siri, which finally launched this summer. But portion Ternus — a longtime Apple enforcement who officially became CEO astatine the opening of September — acknowledged that “everyone has an opinion,” helium insisted, “I truly similar wherever we’re at.”

Ternus added that Apple is “absolutely going to leverage AI” successful its caller products, but helium said, “We don’t privation to vessel AI for AI’s sake. When we’re doing it right, radical won’t person to deliberation astir whether it was AI that made this hap oregon much accepted software. What matters is, did we physique thing that they truly love?”

And erstwhile Levy pressed him connected whether AI mightiness impact Apple and its ecosystem much dramatically, with agents perchance making things similar apps unnecessary, Ternus replied,”That could marque beingness truly easy, I suppose, but the instauration of products is simply a profoundly quality and idiosyncratic thing, thing that we emotion to do.”

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