Apple might take a new approach to announcing its next products

In Brief

Apple has invited the tech press to a “special Apple experience” connected March 4, but it mightiness unfold a spot otherwise than the company’s modular property event.

Bloomberg’s Mark Gurman reports that alternatively of announcing everything astatine a azygous keynote, Apple is readying a “three-day flurry of announcements” — presumably announced online, and culminating successful the March 4 “experience” that volition dwell of beryllium 3 events successful New York, London, and Shanghai, wherever the property volition beryllium offered a accidental to get hands-on with the upcoming products.

Similarly, Daring Fireball’s John Gruber speculated that the acquisition could beryllium “a hands-on happening with in-person demos.”

Apple volition reportedly beryllium announcing astatine slightest 5 caller products during that time, including a low-cost MacBook. Other reported possibilities: the iPhone 17e, an iPad Air with an M4 chip, a caller entry-level iPad, and an upgraded MacBook Air and caller MacBook Pro models. Gurman said each of those products are owed this spring, but helium sounded little definite astir which ones volition beryllium announced when.

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