Canva doubles down on AI and marketing automation with Simtheory, Ortto acquisitions

Canva announced connected Wednesday the dual acquisition of Simtheory, an AI collaboration and cause absorption platform, and Ortto, a lawsuit information and selling automation company. The fiscal presumption of the deals were not disclosed. Canva says the acquisitions are portion of its continued concern successful AI and selling infrastructure. 

Both companies were founded by Chris and Mike Sharkey, antecedently founders of abrogation rental work Stayz, which was acquired by Fairfax Media. The brace volition articulation Canva successful enactment roles crossed the company’s AI and selling exertion teams.

Canva says the acquisitions adhd strengths successful agentic AI, information infrastructure, selling automation, and lawsuit engagement, helping Canva germinate from a plan instrumentality into a strategy wherever teams bash each of their enactment from commencement to finish. The additions widen Canva’s capabilities crossed the afloat workflow, from aboriginal ideas to run scaling and measurement.

Image Credits:Simtheory

Simtheory’s level helps teams usage AI to physique assistants that recognize their business, enactment crossed tools, and grip existent tasks. Simtheory lets teams use the latest models crossed divers usage cases and acceptable up agentic workflows tailored to their needs.

On the different hand, Ortto combines a lawsuit information level with selling automation, letting teams plan and tally journeys crossed email, SMS, push, in-app messaging, forms, and surveys successful 1 system. Its event-driven architecture and no-code integrations marque it casual to link and activate information successful real-time, Canva says. The level is utilized by much than 11,000 customers successful 190 countries.

“Simtheory accelerates our improvement from a plan level with AI tools to an AI level with plan and productivity tools astatine its core,” said Canva co-founder and COO Cliff Obrecht, successful a property release. “At the aforesaid time, Ortto strengthens our quality to powerfulness the full selling and contented lifecycle done Canva Grow, from readying and creating to publishing and optimising crossed each channel.”

Image Credits:Ortto

Canva Grow is the company’s instrumentality for plus instauration and show measurement.

These latest acquisitions travel arsenic Canva has been connected a spot of an acquisition spree. Two weeks ago, the institution acquired integer outdoor advertizing startup Doohly. Six weeks ago, Canva announced the dual acquisition of startups Cavalry, which works connected animation, and MangoAI, which works connected improving advertisement performance. Before that, Canva acquired selling quality startup MagicBrief successful January 2025.

Canva closed 2025 astatine $4 cardinal successful annualized revenue with much than 265 cardinal users and 31 cardinal paid users. The institution besides saw a 20% summation successful monthly progressive users.