Cluely’s Roy Lee joins TechCrunch Disrupt 2025 to show how rage-baiting cuts through the AI noise 

Cluely’s Roy Lee isn’t afraid to disturbance the cookware — and he’s taking that bold vigor to the Disrupt Stage at TechCrunch Disrupt 2025, happening October 27-29 astatine San Francisco’s Moscone West.

He’ll dive into how he’s building 1 of the astir talked-about startups successful AI, wherefore courting contention tin beryllium a maturation strategy, and what it takes to basal retired successful a noisy user tech market. Don’t miss this accidental to spot Roy Lee shingle things up astatine Disrupt. Register present to prevention up to $444 connected your pass, and get 60% disconnected a second.

How Roy Lee’s rage-baiting built a $15m AI startup

Roy Lee is the co-founder and CEO of Cluely, an AI gathering adjunct that offers real-time insights and turns conversations into searchable and shareable reports. Hundreds of companies are pitching similar products, truthful wherefore bash we attraction about Cluely? What truly sets Lee isolated is his mastery of attention. In an epoch erstwhile astir startups combat to beryllium noticed, Lee has made rage-baiting societal media content his concern model.

Lee primitively went viral arsenic a Columbia University student who got in trouble for cheating connected Big Tech interviews with an AI adjunct helium built, a sage helium documented connected societal media. Lee past dropped out and launched Cluely, which was initially pitched arsenic the “cheat connected everything startup.” It was a tagline designed to ruffle feathers and spur engagement — a strategy that Cluely has go celebrated for, and others person tried to copy.

Say what you volition astir Lee’s selling efforts, but Cluely routinely breaks done the sound of societal media and property releases, earning the startup visibility that companies 10 times its size conflict to buy. Lee operates Cluely connected the rule that astir companies are playing it excessively safe, and that attraction is each you request to triumph the consumer market.

Cluely raised $15 million in Series A from Andreessen Horowitz earlier this twelvemonth and has spent its backing connected flashy motorboat videos, dozens of contented creator interns, and a monolithic bureau successful San Francisco. Lee is 1 of the founders astatine the halfway of the AI bubble, and he’s used it to his advantage.

Cluely foundersImage Credits:Cluely

Learn however stirring the cookware fuels maturation — drawback your walk earlier prices rise

At TechCrunch Disrupt 2025, Lee volition stock however helium thinks astir virality arsenic a selling strategy, his thoughts connected the AI bubble, and how Cluely is gathering a lasting concern connected apical of its societal media fame. Register present to prevention up to $444 connected your pass, positive get 60% disconnected a second. Prices summation erstwhile lawsuit doors unfastened connected October 27.

Image Credits:Kimberly White / Getty Images