Creator Tayla Cannon recieves $1.1 million investment from Slow Ventures’ creator fund to build PT software

In 2023, Tayla Cannon moved from Australia to the U.S. for a occupation successful a city she’d never seen before.  

“No family, nary friends, conscionable a caller start,” she told TechCrunch. A sufferer of chronic back pain,  she first started moving in physiotherapy, reasoning it was helping marque a quality successful the lives of others. Yet the traditional physiotherapy model never rather lit a spark successful her.  

She moved to interventional cardiology but only became much disillusioned
with the physical rehab model with “its localized, reactive, and volume-based nature,” she said.  

Meanwhile, successful her spare time, she became a contented creator, sharing her position online astir “proactive” and “holistic” ways radical tin get escaped of pain.  

That took connected a beingness of its own. 

She present has much than 130,000 followers connected Instagram, a company called Athletic Rebuild, which provides rehab and show coaching for athletes, and now, a platform called Rebuildr, a HIPAA-compliant and mentorship app to assistance rehab professionals tally their ain businesses online, acceptable to motorboat aboriginal adjacent year.  

“I wasn’t trying to physique a business; I was conscionable putting my encephalon connected the net and helping radical rethink what attraction could look like.”  

Cannon and her works caught the oculus of Slow Ventures, which announced connected Tuesday that it invested $1.1 million as a effect round.  She is one of the archetypal creators to person a check from Slow Ventures’ $60 million Creator Fund, which seeks to backmost contented creators and influencers making an impact online.  

Cannon said she had no plan when she started sharing her thoughts connected social media in 2024 and then decided to make this her profession. “There was nary strategy, nary roadmap, and certainty no concern exemplary down it,” she said. She credits what astir contented creators bash for her occurrence — remaining authentic and sharing unfiltered but genuine thoughts.  

Expanding a marque connected societal media is not without challenges, however. Her societal media presence, and truthful brand, was increasing fast, which was bully but also a problem. She was instantly faced with the request to recognize concern logic, user acumen, and contented strategy to link with caller audiences. “None of which are taught successful healthcare,” she continued. “We’re trained to assistance people, not to build brands.” 

The turning constituent came erstwhile she really realized she was the bottleneck to her ain business. “I couldn’t keep scaling thing that depended solely connected me. I had to physique thing that could turn without me,” she said, adding that she ended up hiring radical to help her with her projects.  

She also grew her strategy when she moved from just talking about what’s broken in the satellite of rehab and started moving on solutions to assistance hole it. Rebuildr is intended to be a “complete displacement from localized reactive attraction to a proactive, holistic mode,” Cannon said, “combining user solutions, clinicians, education, and the bundle to present it each astatine scale.”  

She was introduced to the squad astatine Slow Ventures done a person who invited her to 1 of the firm’s events successful Austin. “I had zero volition of raising capital,” she said. “I wasn’t even pitching. I wasn’t even preparing a deck.”  Still, she connected with Megan Lightcap, an capitalist astatine Slow, and told her astir what she was gathering with Rebuildr.  

“The speech sparked something,” Cannon said, adding that Slow has helped her “imagine a mentation of Rebuilder that’s adjacent bigger” than what she envisioned.  

Others personal trainer bundle retired there include TrainHeroic, Trainerize, and Everfit. Rudder hopes that her product, Rebuildr, fundamentally reshapes the rehab industry.  

“I privation to marque high-quality rehab accessible anyplace successful the world, not limited by geography, insurance, oregon 30-minute appointments,” she said.