Databricks will bake OpenAI models into its products in $100M bet to spur enterprise adoption

Databricks said connected Thursday that it is incorporating OpenAI’s models, including GPT-5, into its information level arsenic good arsenic its AI product, Agent Bricks, arsenic portion of a $100 cardinal multi-year woody that bets connected the AI company’s quality to bring successful endeavor customers.

The woody highlights the accelerating contention to bring generative AI into the endeavor stack, arsenic companies foresee request for AI tools that tin pat into firm information securely.

Agent Bricks lets organizations physique AI apps and agents connected apical of their endeavor information utilizing a scope of AI models. OpenAI’s latest models are present portion of that paper — accessible successful SQL oregon via API — and GPT-5 is being offered arsenic a flagship exemplary for Databricks customers.  

The quality comes astir 2 months aft Databricks added OpenAI’s open-weight models, gpt-oss 20B and gpt-oss 120B, to the platform. Agent Bricks tin present measurement however accurately the antithetic models execute connected circumstantial tasks and fine-tunes accordingly to nutrient much tailored results.

“Our concern with Databricks brings our astir precocious models to wherever unafraid endeavor information already lives, making it easier for businesses to experiment, deploy, and standard AI agents with existent impact,” Brad Lightcap, main operating serviceman of OpenAI, said successful a statement.  

With this deal, Databricks is betting that endeavor customers volition flock to OpenAI’s models. Under the terms, the institution is connected the hook to pay a minimum of $100 cardinal to OpenAI whether oregon not the AI firm’s models make that overmuch successful gross implicit the beingness of the deal.

Neither institution disclosed however agelong the statement volition run. If gross ends up exceeding $100 million, OpenAI volition gain more, but if it falls short, Databricks volition person to wage the afloat magnitude anyway. For Databricks, it means imaginable downside risk; for OpenAI, it means predictable income astatine a clip erstwhile the institution is trying to rapidly build retired much information centers.  

The woody is akin to the 1 Databricks reached with Anthropic earlier this year, mounting a gross people of $100 cardinal implicit 5 years.

A Databricks spokesperson told TechCrunch that the steadfast has already seen overwhelming request from customers, including Mastercard, for autochthonal entree to OpenAI’s models connected the platform.