Disney+ is launching short-form videos this year

In Brief

Following the occurrence of TikTok and Instagram Reels, Disney announced that it’s bringing short-form video contented to Disney+ successful the U.S. this twelvemonth successful a bid to boost regular engagement. Disney made the announcement astatine its Tech + Data Showcase lawsuit astatine CES 2026.

The institution said successful a blog station that the acquisition “will germinate arsenic it expands crossed quality and amusement and delivers a much personalized, dynamic experience that reinforces Disney+ arsenic a must-visit regular destination.”

Disney told Deadline that the videos could see archetypal short-form content, repurposed societal clips, scenes from TV shows oregon movies, oregon a combination.

“We’re evidently reasoning astir integrating vertical video successful ways that are autochthonal to halfway idiosyncratic behaviors,” Erin Teague, EVP of Product Management for Disney Entertainment and ESPN, told Deadline. “So, it won’t beryllium a benignant of a disjointed, random experience.”

The determination comes arsenic Disney launched a personalized vertical video provender successful the ESPN app past year.

By introducing short-form video contented to Disney+, the institution is targeting younger users who are accustomed to watching speedy clips connected their phones alternatively than long-form contented similar TV shows and movies.

Disney+ won’t beryllium the archetypal streamer to research vertical video, arsenic Netflix launched a vertical feed past twelvemonth that lets users scroll done clips from its archetypal titles.

Subscribe for the industry’s biggest tech news