Eat App wants a bite of India’s restaurant reservation business with an aquistion and Swiggy partnership

Dubai-based edifice preservation startup Eat App aims to marque India a focal constituent of its concern with caller fundraising, an acquisition, and partnering with Swiggy to merchantability a solution to restaurants to aggregate preservation information and turn their concern based connected that.

The institution said that it has raised $10 cardinal successful a Series B hold circular led by PSG Equity done its portfolio institution Zenchef SAS. Notably, this magnitude is larger than the startup’s archetypal Series B circular of $6 cardinal successful 2022. With this fundraiser, Eat App has present raised implicit $23 cardinal successful backing to date.

The company, which has been astir for much than a decade, has been contiguous successful implicit 92 countries, serving much than 5,000 restaurants and $12 cardinal successful ARR. However, successful the past 12 months, India has been a cardinal absorption for the institution arsenic it scaled to implicit 2,000 restaurants successful the country.

India’s nutrient work manufacture is acceptable to scope implicit $85 cardinal by 2028, according to industry reports, with dine-in making much than fractional of it. Restaurants are relying connected walk-ins and separately managing their reservations coming from sources similar Zomato, Swiggy, and EazyDiner.

Image Credits: Eat App

To execute scale, Eat App acquired a rival called ReserveGo and besides partnered with a precocious listed nutrient and market platform, Swiggy, to upsell its edifice product.

ReserveGo was built by Vijayan Parthasarathy successful 2022. Parthasarathy has had a storied past successful restarant preservation industry. Prior to ReserveGo, helium built a akin level called Inrestro successful 2014, which was acquired by Times Internet-owned Dineout successful 2015. In 2022, Swiggy acquired Dineout from Times Internet.

Eat App acquired ReverseGo successful mid-2025, which was serving implicit 1,000 restaurants astatine that time. Parthasarathy told TechCrunch that the level has averaged handling 5 cardinal reservations per period for the past 12 months without having immoderate downtimes.

EatApp besides partnered with Swiggy to marketplace its merchandise to restaurants for upselling, which has taken the full edifice tally for the startup implicit 2,000, with implicit 8 cardinal covers served until the year’s extremity done assorted platforms. For comparison, Swiggy’s Dineout level unsocial catered to implicit 23.8 cardinal covers successful 2025.

“There has ne'er been a much breathtaking clip for the edifice manufacture successful the country, with dependable user uptake and innovations. We judge entree to Eat App’s world-class exertion and AI-driven tools is going to amended edifice management, helping restaurants crossed the state bring a much delightful acquisition to their guests, “Arpit Mathur, Vice President of Strategy astatine Swiggy, said successful a statement.

The company, which was listed connected the Indian markets past year, said that it partnered with Eat App to bring a planetary solution for restaurants to turn their business.

Swiggy and EatApp marketplace this solution arsenic GroMax for India, which includes add-ons specified arsenic the quality to beforehand restaurants connected Meta and Swiggy, isolated from preservation management. While Swiggy doesn’t play a portion successful merchandise development, its income squad provides input to Eat App astir imaginable features it tin make for the market.

Image Credits: Eat App

Before its India expansion, the United Arab Emirates (UAE) was its biggest market, followed by the U.S., the U.K, and Saudi Arabia.

“Honestly, similar we spot India, there’s precise beardown synergy and similarities betwixt what we’ve seen successful the [GCC] portion eight, 9 years ago, particularly successful Dubai, wherever we first, I would say, we were liable for gathering that scaffolding, that tech infrastructure furniture [for serving restaurants]. And we spot a batch of similarities successful India. [to that],” Nezar Kadhem, CEO of Eat App, told TechCrunch.

“We anticipation that immoderate efforts were made successful the portion successful Dubai and wherever restaurants person the tooling today, we could service the aforesaid successful India alongside section founders similar Vijayan and the squad to assistance america spearhead the alteration successful India,” helium added.

India is simply a marketplace with a large accidental successful the edifice space. However, for restaurants, the situation is to pull customers utilizing each transmission imaginable and past collate those reservations successful 1 place. Parthasarathy noted that the apical 200 restaurants successful India are lone disposable for customers done reservations. But for the adjacent fewer thousands it is simply a batch astir capableness absorption done antithetic channels.

Eat App’s maturation faces a fewer obstacles. First, determination are planetary competitors specified arsenic Seven Rooms, TableCheck, and OpenTable, on with section ones similar PetPooja and Posist. Second, immoderate restaurants conscionable slope connected walk-ins oregon bash not usage an aggregation bundle to get information astir their diners.

Several manufacture executives TechCrunch spoke with said that preservation aggregation bundle arsenic a standalone merchandise wouldn’t entice edifice owners. Eat App volition request to beryllium their maturation suite brings capable worth to restaurants.