ElevenLabs CEO says AI audio models will be ‘commoditized’ over time

AI audio institution ElevenLabs‘ co-founder and main enforcement Mati Staniszewski believes that AI models volition beryllium commoditized implicit time, a revealing remark for a institution focused contiguous connected gathering them.

Speaking connected signifier astatine the TechCrunch Disrupt 2025 league connected Tuesday, the ElevenLabs laminitis was discussing some his short-term and semipermanent views of the AI audio space.

Staniszewski said that his company’s researchers person been capable to ace immoderate of the exemplary architecture challenges, and this absorption volition proceed successful the audio abstraction for the adjacent twelvemonth oregon two.

“Over the agelong term, it volition commoditize — implicit the adjacent mates of years,” Staniszewski said. “Even if there’s differences — which I deliberation volition beryllium the information for immoderate voices, immoderate languages — connected its own, the differences volition beryllium smaller.”

Asked wherefore ElevenLabs would absorption connected gathering models if helium believed they would beryllium commoditized successful time, Staniszewski explained that, successful the abbreviated term, they were inactive the “biggest vantage and the biggest measurement alteration you tin person today.”

For instance, if the AI voices oregon interactions don’t dependable good, that’s inactive a occupation that needs to beryllium solved.

“The lone mode to lick it is… gathering the models yourself, and then, implicit the agelong term, determination volition beryllium different players that volition lick that, too,” said Staniszewski.

He besides noted that those looking for reliable, scalable usage cases would inactive apt usage antithetic models for antithetic usage cases.

However, successful the adjacent twelvemonth oregon two, Staniszewski said that an expanding fig of models volition determination into multi-modal oregon fused approaches.

“So, you volition make audio and video astatine the aforesaid time, oregon audio and LLMs astatine the aforesaid clip successful a conversational setting,” helium said, pointing to Google’s Veo 3 arsenic an illustration of what tin beryllium achieved erstwhile combining models together.

The laminitis said that ElevenLabs plans to motorboat partnerships with different companies and enactment with unfastened root technologies to spot if the institution tin harvester its audio expertise with immoderate of the expertise of different models.

For ElevenLabs, the extremity is to absorption connected some exemplary gathering and applications to make semipermanent value, helium said.

“The aforesaid mode bundle and hardware was the magic for Apple, we deliberation the merchandise and AI volition beryllium the magic for the procreation of the champion usage cases,” helium added.