Epic Games says Apple’s new install process cuts user drop-offs by 60%

Fortnite shaper Epic Games said that Apple’s caller installation workflow, implemented successful iOS 18.6, has had a affirmative interaction connected its idiosyncratic growth, with a 60% alteration successful drop-offs.

Apple started allowing EU users to instal alternate marketplaces earlier this twelvemonth nether the Digital Markets Act (DMA). At that time, the installation process was lengthier and progressive aggregate “scare screens” — warnings astir the imaginable dangers of installing apps from sources different than the App Store.

Image Credits: Epic Games

Developers complained that Apple’s tactics resulted successful radical abandoning the installation process. Earlier this year, the EU slapped a $568 cardinal fine connected Apple for not complying with DMA rules.

In July, Apple released a caller process for installing third-party app marketplaces connected iPhones with iOS 18.6. The caller process includes lone 1 surface showing users that they mightiness miss immoderate features, specified arsenic subscription absorption offered by the App Store. The surface besides informs users that the alternate app store’s developer volition grip their information directly.

Epic Games said that anterior to the iOS 18.6 update, 65% of users attempting to instal its crippled store abandoned the process. However, aft the update, that fig dropped to 25%. The institution noted that this driblet complaint is person to the complaint it observes with Windows and macOS users installing its crippled store.

Image Credits: Epic Games

Despite this improvement, the institution remains captious of Apple’s policies, including charging a halfway exertion fee, imposing notarization and support policies, and implementing rules that marque it difficult for developers to administer their apps done alternate app stores.

New Installation process aft iOS 18.6 rollout Image Credits: Epic

Epic Games repeated an statement from its lawsuit against the iPhone maker: that Apple allows users much state to instal apps from extracurricular the App Store connected Mac computers. During that lawsuit, Apple’s SVP of software, Craig Federighi, said that if the institution allowed the aforesaid level of state connected iOS arsenic connected Macs, the platform would beryllium overrun by malware.

Apple is not the lone institution Epic Games is battling. Epic Games is besides criticizing Google for having a lengthy process for installing third-party app stores, on with screens that pass users against installing apps from chartless sources. The gaming institution said that Google misleads users by suggesting that apps from competitors similar Epic Games mightiness beryllium harmful.

Image Credits: Epic Games

Last year, a tribunal successful the U.S. ordered Google to unfastened up the Play Store and let third-party app stores. In July, the hunt elephantine mislaid its appeal against the decision.