Everstone combines Wingify, AB Tasty for $100M+ digital experience optimization platform

Private equity steadfast Everstone Capital is bringing unneurotic India’s Wingify — a institution that helps businesses trial antithetic versions of their websites to amended income and lawsuit engagement — and France’s AB Tasty to physique an implicit $100 cardinal a integer acquisition optimization institution with much than $100 cardinal successful yearly revenue, conscionable a twelvemonth aft it bought a controlling involvement successful Wingify for $200 million.

The combined concern volition service much than 4,000 customers globally and make much than $100 cardinal successful yearly revenue, with astir 90% coming from the U.S. and Europe and teams spanning North America, Latin America, Europe, and the Asia-Pacific region, the companies said connected Tuesday. Wingify co-founder Sparsh Gupta volition pb the merged entity arsenic CEO, portion Everstone volition stay the largest organization shareholder.

The woody comes arsenic integer acquisition tools, including those for A/B investigating and personalization, are progressively consolidating, arsenic enterprises look to deploy AI crossed marketing, merchandise and maturation teams without stitching unneurotic aggregate vendors. The merged institution volition put much heavy successful AI-led capabilities implicit time, portion keeping lawsuit acquisition unchanged successful the adjacent word and expanding the extent of its level gradually, Gupta said successful an interview.

Everstone is injecting important further superior arsenic portion of the transaction, Gupta told TechCrunch, describing it arsenic chiefly aimed astatine “cleaning up” AB Tasty’s headdress array and enabling the 2 businesses to travel unneurotic nether 1 platform. Financial presumption were not disclosed, though Gupta indicated the woody includes a currency constituent alongside immoderate equity rollover for existing leadership, allowing them to support ownership stakes successful the caller entity.

Gupta framed the tie-up arsenic a earthy convergence betwixt 2 long-time rivals. “Both the businesses person been operating arsenic affable competition,” helium said, adding that the merger reflects increasing request from enterprises for much integrated, holistic integer acquisition platforms.

The combined entity volition beryllium led by an enforcement squad drawn from some organizations. Alongside Gupta arsenic CEO, Wingify co-founder Ankit Jain volition service arsenic Chief Product and Technology Officer, portion AB Tasty’s co-founders volition instrumentality connected elder roles: Rémi Aubert volition go Chief Customer and Strategy Officer and Alix de Sagazan volition service arsenic Chief Revenue Officer, the companies said.

Rémi Aubert, Sandeep Singh, Alix de Sagazan, Sparsh Gupta, and Ankit Jain (Left to Right)Image Credits:Wingify

Both Wingify and AB Tasty are profitable, Gupta said, and the merger is focused connected gathering retired the combined level alternatively than cost-cutting. “There’s nary layoffs that are planned arsenic portion of this merger,” helium added, describing the rationale arsenic “value instauration astatine this constituent successful time.”

The combined institution volition person adjacent to 800 employees crossed 11 offices globally, with astir 350 unit based extracurricular India, Gupta said, adding that the merged entity volition beryllium headquartered successful New Delhi.

Co-founded successful 2010 by Paras Chopra and Gupta, Wingify remained bootstrapped for much than a decade, with VWO becoming its flagship product, helping businesses amended online conversion rates done A/B investigating and lawsuit acquisition optimization. Everstone acquired a bulk involvement successful the startup successful January 2025, which besides marked a important exit for Chopra, arsenic TechCrunch reported earlier. That woody acceptable the signifier for Everstone’s platform-building strategy that has present led to the AB Tasty combination.

Wingify counts much than 3,000 brands arsenic customers, including Forbes, Walt Disney, Amway, Hilton Vacations, TAP Portugal, and Cigna, crossed sectors specified arsenic e-commerce, SaaS, question and media.

Founded successful 2014 and headquartered successful Paris, AB Tasty provides experimentation and personalization software utilized by much than 1,000 brands, including L’Oréal and Samsonite.

The combined institution volition vie successful the aforesaid class arsenic players specified arsenic Optimizely and Adobe, giving Singapore-headquartered Everstone and Wingify a larger footprint successful Europe portion deepening the merged platform’s merchandise suite crossed testing, diagnostic delivery, and AI-led personalization, taxable to customary closing conditions and approvals.

The woody adds to a increasing question of consolidation successful selling and merchandise software, arsenic backstage equity firms and strategical buyers look to assemble scaled, AI-ready platforms serving planetary endeavor customers. A caller PitchBook study shows endeavor SaaS M&A surged to 270 deals successful Q3 worthy $65 billion, with woody volumes up 26.2% quarter-over-quarter, and backstage equity accounting for 66.7% of deals. More broadly, PwC past twelvemonth flagged [PDF] consolidation arsenic a cardinal value-creation strategy for backstage equity firms, and EY highlighted sustained backstage equity-led momentum successful tech M&A successful 2024 arsenic buyers prosecute level standard and AI capabilities.

Gupta told TechCrunch that Everstone volition clasp bulk power of the combined concern and clasp bulk committee rights pursuing the transaction. The committee volition person 5 to six seats successful total, including practice from Everstone and Gupta, alongside 3 to 4 autarkic directors, helium added.

Everstone said it volition backmost the combined institution with further support, including an advisory committee of manufacture experts and operators. “Together, VWO and AB Tasty volition person among the astir broad merchandise offerings successful the category,” said Sandeep Singh, managing manager astatine Everstone Capital.