Facebook is getting an AI dating assistant

Meta announced connected Monday that it’s bringing an AI assistant to Facebook Dating.

This chatbot is intended to assistance users find matches who are much intimately tailored to what they are looking for. For example, Meta mightiness suggest users inquire it to find “a Brooklyn miss successful tech” oregon a idiosyncratic could inquire the AI to assistance refine their profile.

Meta besides says that it’s “helping radical debar swipe fatigue” with a caller diagnostic called Meet Cute, which gives users a play “surprise match” chosen based connected its algorithm.

The institution says Facebook Dating matches among adults ages 18 to 29 person accrued 10% year-over-year growth, with hundreds of thousands of users successful that property radical creating Facebook Dating profiles each month. That’s tiny compared to competitors similar Tinder, which has astir 50 cardinal regular progressive users, and Hinge’s 10 cardinal regular progressive users.

AI features person already go the norm successful mainstream dating apps. Even newer dating apps similar Sitch person attempted to differentiate themselves with their AI features.

Match Group — the proprietor of Tinder, Hinge, OKCupid, and others — entered a partnership with OpenAI past year, which is portion of the dating giant’s $20 million-plus concern successful AI. That’s a large bet, particularly fixed the financial struggles of Match Group, which has mislaid astir 68% of its banal terms successful the past 5 years.

So far, this concern has produced features similar an AI photograph selector instrumentality to Tinder, which scans your cameral rotation to assistance take illustration images, arsenic good arsenic AI-powered matching. Hinge has a diagnostic that lets users improve their responses to illustration prompts with AI.

Bumble has added akin AI features, and laminitis Whitney Wolfe Herd adjacent ruffled immoderate feathers past twelvemonth erstwhile she suggested that 1 day, users could person idiosyncratic “AI concierges” that spell connected dates with different people’s AI to find compatibility.