Facebook is testing a link posting limit for professional accounts and pages

4 months ago 36
The Meta Platforms Inc. pavilion up  of the World Economic Forum (WEF) successful  Davos, Switzerland, connected  Jan. 19, 2025.Image Credits:Hollie Adams/Bloomberg / Getty Images

10:15 AM PST · December 17, 2025

In a caller experiment, Meta is limiting the fig of links users tin station connected Facebook, unless they person a paid Meta Verified subscription.

Over the past week, several users have spotted Meta’s test, which impacts nexus posting. Social media strategist Matt Navvara noted that users portion of the trial tin lone station 2 links unless they wage for a Meta Verified subscription, which starts from $14.99 per month.

According to the screenshot posted by Navarra, users tin inactive station affiliate links, comments, and links to Meta level posts, including Facebook, Instagram, and WhatsApp.

The institution confirmed the trial to TechCrunch and said it impacts those radical utilizing professional mode and Facebook Pages. Professional mode lets you person your idiosyncratic illustration into a creator illustration portion making your contented eligible for find by a wider audience.

“This is simply a constricted trial to recognize whether the quality to people an accrued measurement of posts with links adds further worth for Meta Verified subscribers,” a Meta spokesperson told TechCrunch.

This would straight interaction creators and brands posting links from their blogs oregon different platforms to scope a wider audience.

The institution said it is trying to larn however it tin adhd much worth to Meta Verified subscribers, and this trial is 1 specified experimentation to heighten that paid plan. The institution added that, astatine the moment, publishers are not included successful this test. It besides said that users tin inactive station links successful comments, and they are not impacted by the limit.

In its transparency study for Q3, Meta said that much than 98% views connected the provender successful the U.S. travel from the posts that don’t person immoderate links. It is not wide if this awesome pushed the institution to experimentation with limits connected nexus sharing, however. The institution said that the bulk of the 1.9% of views of posts with links came from a leafage they followed. Linked posts shared by friends and groups were minimal.

Image Credits: Meta

The aforesaid study noted that YouTube and TikTok, on with GoFundMe, were the apical domains amid the links posted. With the caller nexus posting bounds test, creators and brands would beryllium forced to station contented from different Meta platforms if they reached their limit, oregon halt posting altogether if they didn’t privation to wage for a subscription.

As AI has taken implicit the internet, determination is an ever-raging statement astir the link-based web. AI summary and hunt person impacted the publishing manufacture negatively. In the past fewer years, societal networks similar X person toyed with demoting linked posts to promote users to station contented connected the platforms natively.

Ivan covers planetary user tech developments astatine TechCrunch. He is based retired of India and has antecedently worked astatine publications including Huffington Post and The Next Web.

You tin interaction oregon verify outreach from Ivan by emailing im@ivanmehta.com oregon via encrypted connection astatine ivan.42 connected Signal.

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