Figma bets on India to expand beyond design

Figma is expanding its beingness successful India by mounting up a section bureau and hiring Indian endowment arsenic it seeks to deepen ties with 1 of its largest idiosyncratic communities and marque a broader propulsion to amended triumph implicit developers alongside the designers who already trust connected the platform.

Founded successful 2012 by Dylan Field and Evan Wallace, Figma broke done by offering a browser-based interface astatine a clip erstwhile astir designers were inactive tied to desktop software. The attack was initially met with skepticism, but the level yet became a go-to collaboration instrumentality for UX and merchandise teams. Now, the institution is looking to replicate that trajectory with developers — and sees India arsenic a cardinal marketplace to accelerate that evolution.

India has 1 of the world’s largest developer communities — an vantage already recognized by tech giants specified arsenic Microsoft, which counts nearly 22 cardinal Indian developers connected GitHub. Roughly 40% of Figma’s users globally are developers, and the institution has been rolling retired features aimed astatine bridging plan and engineering workflows. However, Figma inactive faces a cognition challenge: galore Indian developers proceed to spot Figma chiefly arsenic a plan instrumentality alternatively than a level for end-to-end merchandise creation.

“India has specified a ample colonisation of developers who mightiness not presently deliberation of Figma arsenic their tool, and that’s the happening that we privation to do,” said Abhishek Mathur, VP of Engineering astatine Figma, successful an interview. “A batch of it is being done by the community, but we privation to beryllium portion of that enactment arsenic good — and stock our communicative of enabling developers to beryllium much than conscionable penning code.”

On Wednesday, Figma opened a caller bureau successful Bengaluru, India, arsenic portion of its continuing enlargement extracurricular the U.S. The San Francisco-headquartered institution already has offices successful Tokyo, Singapore, London, Paris, Berlin, Sydney, and São Paulo.

Until now, Figma had been supporting users successful India remotely done its Singapore team. The institution present recognizes the worth of establishing a section presence, arsenic its idiosyncratic basal and assemblage enactment successful the state person continued to expand.

“India has ever been a planetary hub of innovation, and particularly, for Figma, planetary markets are a large portion of usage,” Mathur told TechCrunch.

As overmuch arsenic 85% of Figma’s wide usage is international, and India is its second-largest idiosyncratic basal aft the U.S., Mathur noted. The institution said it was serving users successful 85% of India’s 28 authoritative states arsenic of the 3rd 4th of 2025. As of September, much than 40% of the apical 100 companies listed connected the Bombay Stock Exchange were Figma customers, it added.

Image Credits:Figma

Figma counts 13 cardinal play progressive users worldwide. The institution did not stock circumstantial idiosyncratic numbers for India, though Mathur described the state arsenic “a precise ample portion” of its base. Its India assemblage unsocial includes much than 25,000 members.

In May, Figma introduced a new scope of AI-powered features designed to widen its software’s worth beyond plan teams, positioning it successful contention not conscionable with Adobe and Canva, but besides with AI coding platforms specified arsenic Replit and Lovable. One of those features, Figma Make, allows users to make moving web applications from natural-language prompts and collaborate connected some plan and codification wrong the aforesaid workspace.

Mathur said India has been the largest marketplace for Figma Make, with users successful the state generating implicit 800,000 prototypes truthful far.

Figma besides sees accrued adoption among developers successful India, peculiarly for its dev mode, which debuted successful 2023 to assistance developers rapidly construe designs into code.

“The archetypal spectrum of imaginativeness to accumulation is what we are seeing successful presumption of differences betwixt India and the remainder of the globe,” Mathur said. “The usage patterns are similar, but the standard of operations successful immoderate of the things is precise challenging.”

Figma’s Bengaluru bureau volition initially absorption connected strengthening the company’s income and selling operations successful the country. Its users successful India see consumer-facing startups specified arsenic CRED, Groww, Fynd, Swiggy, and Zomato, arsenic good arsenic IT services giants including Infosys and TCS and user companies specified arsenic Airtel, CARS24, and Myntra.

In 2024, Figma generated astir fractional of its gross from markets extracurricular the U.S., and Mathur described India arsenic an “important market” for the company, though helium did not disclose its circumstantial publication to planetary revenue.

India’s idiosyncratic basal is already influencing Figma’s merchandise development. For instance, feedback from its assemblage successful India led the institution to present improved code-export options that nutrient higher-quality codification — a nonstop effect to requests from Indian users seeking amended output.

“We privation to proceed to bash events, recognize and enactment with our customers — tiny to ample — and arsenic clip progresses, we mightiness adhd different possibilities arsenic well,” Mathur said.