Ford execs reportedly discuss ending the F-150 Lightning

Executives astatine Ford are considering sidesplitting its flagship electrical pickup truck, the F-150 Lightning, according to The Wall Street Journal.

The discussions are happening successful the aftermath of Ford’s precocious October determination to idle F-150 Lightning accumulation portion it prioritizes hybrid and gas-engine versions of the fashionable pickup. The company’s been dealing with accumulation troubles aft a occurrence broke retired astatine aluminum supplier Novelis’ mill successful Oswego, New York, earlier this year.

Ford introduced the F-150 Lightning successful 2021 with a promised basal terms of $40,000. It started building and selling the motortruck successful 2022 — though the motortruck coiled up costing astir customers a batch more.

But portion it’s been 1 of the top-selling electrical trucks successful the United States since then, Ford has struggled to merchantability more than a fewer 1000 of them per quarter. The marketplace for electrical trucks was pugnacious adjacent earlier Republicans successful Congress ended the national EV taxation recognition and the Trump medication took an axe to emissions regulations that encouraged the adoption of electrical vehicles.