Ford’s new AI assistant will help fleet owners know if seatbelts are being used

Ford rolled retired an AI adjunct this week that tin show and analyse millions of information points to assistance its Ford Pro commercialized customers boost their bottommost line.

The bet, and 1 that astir different automakers are making, is that there’s wealth to beryllium made successful software. Even if it’s free.

Ford Pro AI debuted astatine Work Truck Week successful Indianapolis and is present available, for free, to each of its U.S. -based Pro telematics subscribers. Ford doesn’t disclose however galore U.S. subscribers it has; it has much than 840,000 planetary subscribers.

Ford Pro, which generated $66.3 cardinal successful gross successful 2025, is simply a sensible people for the institution arsenic it seeks retired ways to springiness its paying customers much value. But it’s not its lone one. Ford announced earlier this year astatine CES 2026 that it’s processing an AI adjunct for owners of its rider cars and trucks that volition debut successful the company’s smartphone app, earlier expanding to its vehicles successful 2027.

Ford emphasized to TechCrunch that this is not a specified chatbot. Instead, the institution said its proprietary systems springiness subscribers elaborate accusation astir substance consumption, seatbelt use, and conveyance health, not conscionable a clump of diagnostic mistake codes erstwhile thing is wrong. It tin besides supply managers with accusation connected idle times, speeding, and acceleration events crossed the fleet.

Like its user AI assistant, Ford Pro AI is built disconnected of Google Cloud and uses a fig of AI agents. The concealed sauce, per Ford, is its usage of interior information from each customer’s fleet to trim the imaginable of AI hallucinations and errors.

Ford Pro, a concern part that income to Super Duty ample trucks arsenic good arsenic commercial, authorities and rental customers, has go a moneymaker for the automaker. The Ford Pro concern part reported a nett income of $6.8 cardinal successful 2025, according to its net report. The institution said Ford Pro paid bundle subscriptions grew by 30% successful 2025.

Even arsenic Ford rolls retired AI tools for its customers, enforcement enactment pass of impending occupation cuts due to the fact that of the technology. Last year, CEO Jim Farley predicted AI would halve the fig of white-collar jobs successful the United States. In January, Farley warned that the U.S. needed indispensable workers to physique and enactment the infrastructure needed to scope its AI moonshot goals.