HBO Max is going to get more expensive, Warner Bros. Discovery CEO says

In Brief

Warner Bros. Discovery CEO David Zaslav has stated that HBO Max volition go much expensive, portion besides making it harder to stock passwords, arsenic archetypal reported by The Hollywood Reporter. Zaslav spoke astir the aboriginal of the streaming work astatine the Goldman Sachs Communacopia + Technology Conference.

“The information that this is prime — and that’s existent crossed our company, question picture, TV production, and streaming prime — we each deliberation that gives america a accidental to rise price,” helium said. “We deliberation we’re mode underpriced.”

Zaslav besides said that the streaming service’s crackdown connected passwords volition beryllium coming successful the future.

“We haven’t been pushing connected the password sharing and the economics yet,” helium said. “People are truly starting to emotion HBO Max. That’s the key. We privation them to autumn successful emotion with our content, with our series, with the differentiated offering extracurricular of the U.S. It’s each tricky with the password sharing. We’re going to statesman to propulsion connected that.”

Currently, a Basic with Ads program costs $9.99 per month, a Standard program costs $16.99 per month, and a Premium program costs $20.99 per month.

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