HBO Max just got more expensive

Warner Bros. Discovery announced connected Tuesday that HBO Max is raising prices crossed each of its plans, marking yet different terms hike successful the streaming industry.

The Basic with Ads program present costs $10.99 per month, marking a $1 increase. The yearly program is present priced astatine $109.99, up $10.

The Standard Plan present costs $18.49 per month, marking a $1.50 increase. The yearly program present costs $184.99, up $15. The Premium program is present priced astatine $22.99 per month, a $2 increase. The yearly program present costs $229.99, marking a $20 increase.

For caller subscribers, the updated prices spell into effect connected Tuesday, portion existing customers volition spot the alteration connected their archetypal billing rhythm connected oregon aft November 20.

HBO Max past raised prices successful June 2024.

The determination comes a fewer weeks aft Warner Bros. Discovery CEO David Zaslav stated that HBO Max would become much expensive. Speaking astatine the Goldman Sachs Communacopia + Technology Conference past month, Zaslav touted the prime of contented connected the level and said it was underpriced.

“The information that this is prime — and that’s existent crossed our company, question picture, TV production, and streaming prime — we each deliberation that gives america a accidental to rise prices,” Zaslav said. “We deliberation we’re mode underpriced.”

Zaslav besides said that the streaming service’s crackdown connected passwords would beryllium coming successful the future. Once HBO Max launches restrictions connected password-sharing, it volition articulation different fashionable streaming services similar Netflix and Disney+ successful doing so.

HBO Max’s much costly pricing follows different streaming services that person announced terms hikes successful the past fewer weeks. Disney recently raised the terms of Disney+ and Hulu subscriptions, and Apple increased the terms of its streaming service successful August.