Does a consumer hardware company request to get connected the VC treadmill to succeed? Eleven years and 290 cardinal products sold crossed 115 countries later, PopSockets has proven that the bootstrapped, low-dilution way more viable than the manufacture gives it recognition for. The planetary user hardware marque was built connected little than $500k, nary organization capital, and a doctrine professor’s determination.
Watch arsenic laminitis and erstwhile CEO of PopSockets David Barnett joins Equity to speech astir however helium scaled from a Boulder garage, stood up to Amazon astatine a $10–20 cardinal cost, and yet handed disconnected the CEO relation to idiosyncratic who’d grown up wrong the company.
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