3 weeks ago
13
8:30 AM PDT · March 25, 2026
34 min
Over the past fewer years, a caller class of mobile apps has softly exploded into a multi-billion dollar business. They’re called “micro dramas” — short-form, mobile-first scripted shows designed to beryllium watched vertically connected your phone. Think soap opera meets TikTok, implicit with concealed billionaire romances, disapproving werewolf mothers-in-law, and cliffhangers engineered to support users tapping. The starring app, ReelShort, made $1.2 billion in user spending past twelvemonth alone.
On this occurrence of TechCrunch’s Equity podcast, Rebecca Bellan and TechCrunch elder newsman Amanda Silberling sit down with Henry Soong, laminitis of Watch Club, who thinks the micro play manufacture is inactive “in its MySpace era.” He has a imaginativeness for what the Facebook infinitesimal could look like.
Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and each the casts. You also can follow Equity on X and Threads, astatine @EquityPod.
Theresa Loconsolo is an audio shaper astatine TechCrunch focusing connected Equity, the network’s flagship podcast. Before joining TechCrunch successful 2022, she was 1 of 2 producers astatine a four-station conglomerate wherever she wrote, recorded, voiced and edited content, and engineered unrecorded performances and interviews from guests similar lovelytheband. Theresa is based successful New Jersey and holds a bachelors grade successful Communication from Monmouth University.
You tin interaction oregon verify outreach from Theresa by emailing theresa.loconsolo@techcrunch.com.
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