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Image Credits:Apple /10:46 AM PDT · September 8, 2026
Apple volition big its yearly iPhone lawsuit connected Wednesday, September 9 astatine 10 AM PDT, and it’s expected to beryllium a large one. All signs constituent to Apple’s long-awaited entranceway into the foldable smartphone market, yet shipping this benignant of hardware astir 7 years aft Samsung did.
Apple has a YouTube stream prepared for the “Surprise and shine” event, and you tin acceptable reminder notifications wrong YouTube to marque definite you don’t miss it (or you tin bookmark this page). You tin besides ticker the livestream connected Apple’s ain events site.
Aside from the foldable iPhone Ultra, Apple is besides expected to denote the iPhone 18 Pro and iPhone 18 Pro Max models, for radical who privation an upgrade but don’t spot the entreaty of the foldable, oregon who don’t privation to wage the rumored $2,000 terms for the iPhone Ultra. The modular iPhone 18 exemplary isn’t expected to motorboat until next year.
Apple whitethorn besides merchandise caller hardware similar an updated HomePod, camera-enabled AirPods, and caller Apple Watches.
With caller Apple CEO John Ternus astatine the helm, this volition beryllium Apple’s archetypal large merchandise announcement since longtime CEO Tim Cook stepped down.
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Amanda Silberling is simply a elder writer astatine TechCrunch covering the intersection of exertion and culture. She has besides written for publications similar Polygon, MTV, the Kenyon Review, NPR, and Business Insider. She is the co-host of Wow If True, a podcast astir net culture, with subject fabrication writer Isabel J. Kim. Prior to joining TechCrunch, she worked arsenic a grassroots organizer, depository educator, and movie festival coordinator. She holds a B.A. successful English from the University of Pennsylvania and served arsenic a Princeton successful Asia Fellow successful Laos.
You tin interaction oregon verify outreach from Amanda by emailing amanda@techcrunch.com or via encrypted connection astatine @amanda.100 connected Signal.
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