Identifee, built by Wells Fargo alumni, unifies productivity tech for bankers into a single platform — catch it at TechCrunch Disrupt 2025

Vram Ismaliyan spent astir 14 years astatine Wells Fargo, selling outgo infrastructure strategies to Fortune 500 companies.  Despite being a apical performer successful the payments division, helium felt perpetually bogged down by the bank’s antiquated technology.

“I spent astatine slightest 5 to 10 hours preparing for lawsuit meetings,” helium told TechCrunch. “I had to enactment done 10 oregon 15 antithetic systems to stitchery information, marque consciousness of it, and past enactment it into a PowerPoint.”

Like his colleague, Kevin Miyamoto besides struggled with Wells Fargo’s tech. Despite managing $900 cardinal successful yearly lawsuit payments, helium managed his full portfolio of accounts with Excel spreadsheets alternatively of a due CRM.

Frustrated by the inefficient tech tools astatine Wells Fargo, Ismaliyan and Miyamoto teamed up successful 2021 to physique Identifee, a bundle level designed specifically for commercialized bankers with each the capabilities they wished they had. The institution is simply a Top 20 finalist successful the Startup Battlefield contention astatine TechCrunch Disrupt 2025.

Because they had personally grappled with outdated tech astatine 1 of the nation’s largest banks, Ismaliyan and Miyamoto recognized that the tech inefficiencies are adjacent much terrible astatine smaller fiscal institutions.

“If you privation to propulsion immoderate accusation connected your customer, you mightiness person to log successful to 10 abstracted systems, download the information that’s each antithetic into Excel, to past commencement to bash analysis,” Miyamoto said. “It takes forever.”

Identifee is designed to boost banker productivity by combining the functionality of multiple, fragmented interior systems into a azygous platform.

The startup’s level is built connected respective modular systems that clients tin acquisition individually oregon arsenic a implicit suite. These systems see a CRM, a concern quality instrumentality for tracking lawsuit data, and a income enablement module for generating reports and presentations.

“If you’re a assemblage bank, you could bash what Identifee does, but you’d person to get Salesforce, Seismic, Power BI, and Tableau,” Miyamoto said. “Or you could usage our tool, which has each those things, but successful 1 casual platform.”

Some of Identifee’s modules are besides powered by AI. For instance, the startup’s AI cause tin assistance capable retired petition for proposals (RFPs) forms successful accordance with each bank’s compliance and hazard policies.

Ismaliyan and Miyamoto assertion Identifee is the lone level built specifically for commercial banks and credit unions, a combined U.S. marketplace conception estimated to transcend 8,800 institutions.

Identifee has already won the spot of the banking sector, signing up implicit 170 clients, including large names similar Silicon Valley Bank, First Fidelity Bank, and Comerica.

The institution has raised astir $5 cardinal successful effect backing from investors including Ocean Azul Partners, 10X Capital, and Gaingels.

When asked wherefore different startups aren’t tackling commercialized banking tech inefficiencies, Miyamoto responded: “There are tons of radical acquainted with [this problem], but those radical don’t commencement companies similar Vram and I did.”

If you privation to larn much astir Identifee from the institution itself — portion besides checking retired dozens of others, proceeding their pitches, and listening to impermanent speakers connected 4 antithetic stages — articulation america astatine Disrupt, October 27 to 29 successful San Francisco. Learn much here.