India’s Pronto formalizes house help as its valuation jumps 8× in under a year

Bengaluru-based Pronto, is helping to bring India’s mostly informal home assistance marketplace online. As regular bookings ascent and its metropolis footprint expands, investors are opening their wallets.

The startup said Tuesday that it raised a $25 cardinal Series B circular led by Epiq Capital, valuing the nine-month-old institution astatine $100 million. That’s much than treble its $45 cardinal valuation successful August 2025 and implicit 8 times the $12.5 cardinal level erstwhile it emerged from stealth successful May. Existing investors Glade Brook Capital, General Catalyst, and Bain Capital Ventures besides participated, bringing full backing to astir $40 million.

Pronto offers quick, structured services for mundane chores — from mopping to utensil cleaning — promising trained, background-verified professionals connected demand.

The startup says it tin dispatch workers wrong astir 10 minutes successful respective of its micromarkets (servicable locations wrong cities it operates), positioning the work person to speedy commerce than accepted location services. Each idiosyncratic — whom the institution calls a “Pro” — undergoes in-person grooming and inheritance verification earlier taking bookings, and is assigned structured shifts intended to supply much predictable income than the informal arrangements communal successful the sector.

Pronto is present handling 18,000 bookings a day, up sharply from astir 1,000 regular bookings past year, laminitis Anjali Sardana (pictured above, center) said successful an interview. The median clip betwixt a customer’s archetypal and 2nd booking is conscionable 2 days, she added, with the platform’s apical 10% of users placing 9 oregon much orders a month. Sardana said the startup is targeting 70,000 regular bookings by June.

The startup has besides moved rapidly to widen its geographic footprint, expanding from 1 metropolis to 10 — including Delhi NCR, Bengaluru, and Mumbai — and from 5 to much than 150 micromarkets successful the past 7 months, Sardana said. Still, the bulk of enactment remains concentrated successful a fistful of markets, with the National Capital Region, which includes cities surrounding New Delhi, accounting for astir fractional of full bookings.

Sardana said Pronto has hardly begun to pat India’s predominantly offline home services market, wherever astir hiring inactive happens done informal networks. “I inactive judge that 99.99% of this marketplace is wholly offline,” she told TechCrunch. “In aggregate, little than 100,000 radical are utilizing a work similar this per day, portion tens of millions of households trust connected offline arrangements.”

Market probe backs that up. The wide location services sector, according to a Redseer Strategy Consultants report, was valued astatine astir ₹5,100-5,210 cardinal (about $56–$57 billion) successful FY 2025. Yet, online penetration stood astatine little than 1% of nett transaction value, highlighting however profoundly entrenched word-of-mouth channels remain. But the online conception — presently tiny — is projected to turn astatine an 18–22% compound yearly complaint done FY 2030, arsenic rising incomes, urbanization, and request for reliability and convenience propulsion much households to effort integer platforms.

Building the workforce

Pronto presently works with 4,500 progressive professionals connected its platform, astir 99% of whom are women, Sardana said. Workers who implicit astir 20 days of shifts a period gain a median of ₹23,000 to ₹25,000 (around $251–$273), she added. Monthly idiosyncratic retention is supra 70%. Even so, request continues to outpace the onboarding of caller workers, with bookings increasing astir 20% week implicit week, the laminitis said.

Pronto’s portion economics are inactive evolving arsenic it expands into newer markets. Sardana said the institution is seeing “very affirmative greenish shoots” successful its oldest micromarkets successful Gurugram, wherever publication margins person turned positive, though newer markets stay successful concern mode.

Sardana told TechCrunch that Pronto has burned astir $8 cardinal to day and present has astir 2 years of runway pursuing the latest fundraise.

Pronto plans to deploy the caller superior chiefly toward onboarding much professionals, deepening its beingness successful existing markets, and expanding into caller cities, Sardana said. It is besides piloting caller offerings specified arsenic cooking, car washing, and canine walking, and is exploring further categories including salon services. For now, however, halfway tasks — including sweeping, mopping, and utensil cleaning — stay the platform’s most-used services.

The startup operates with a halfway squad of astir 60 employees, including astir 15 to 16 crossed engineering, product, and design, portion selling remains thin with a tiny marque and show team, Sardana said.

The competition

Pronto is operating successful an progressively heated conception of India’s location services market, alongside rivals specified arsenic Snabbit and publically listed Urban Company. Snabbit raised $30 million successful precocious October astatine a $180 cardinal valuation — much than doubling successful 5 months — and reported astir 830,000 orders successful February, up from astir 500,000 successful December. Urban Company, meanwhile, said its level crossed 50,000 regular bookings successful February.

Sensor Tower information reviewed by TechCrunch suggests Pronto’s regular progressive users grew astir 37% to astir 101,000 betwixt precocious January and precocious February, compared with astir 30% maturation for Snabbit to astir 93,000 regular users implicit the aforesaid period.

Sardana said Pronto remains focused connected work prime arsenic contention heats up. “At the extremity of the day, customers volition travel to the level that provides the highest prime service,” she said.