Instagram’s TV app is launching on Google TV devices

In Brief

Instagram is expanding its Instagram for TV app to Google TV devices successful the U.S., 2 months aft its debut connected Amazon Fire TV successful December. The app archetypal launched arsenic a mode to grow Reels-viewing beyond mobile, and present users tin besides browse posts from their Instagram feeds straight connected their TVs.

By bringing reels to TVs, Instagram is looking to amended vie with YouTube, which largely dominates the TV space. Instagram apt wants viewers to power to its TV app portion watching contented connected the couch, akin to flipping done TV channels. Rival TikTok also has a TV app.

The caller app is personalized to each user, arsenic it shows reels based connected the contented and creators they bask connected the Instagram app. Reels are organized into channels and categories based connected topics specified arsenic comedy, music, and lifestyle.

Reels play automatically, which means you won’t person to support scrolling to ticker the adjacent video. The Instagram for TV app lets you like, presumption comments, and re-share reels.

Users tin brace the app with their Instagram app and adhd up to 5 accounts successful 1 home. Or, they tin take to make a caller relationship conscionable for TV viewing.

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