KPMG pulls report on AI usage due to apparent hallucinations

In Brief

Professional services steadfast KPMG has pulled a study titled, “Redefining excellence successful the property of agentic AI,” aft galore organizations said the report’s claims astir their AI usage were untrue.

Research radical GPTZero identified a fig of inaccuracies successful the report, which was published successful October 2025. GPTZero told the FT that the inaccuracies stemmed from AI hallucinations. In different words, the nonrecreational services steadfast appears to person utilized AI to assistance constitute a study astir AI. 

UBS, the UK’s National Health Service, Swiss Federal Railways, and Transport for London each told the FT that the report’s claims astir their AI usage were either untrue oregon misleading. A KPMG spokesperson said the steadfast removed the study from its websites portion conducting its ain investigation.

“We expect each our radical to travel our guidelines connected the liable usage of AI, including quality oversight to validate contented and verify autarkic sources,” the spokesperson said.

Last month, EY withdrew a study connected loyalty rewards programs that appeared to see fake footnotes and AI hallucinations.

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