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Image Credits:Lucid1:21 PM PST · November 5, 2025
Lucid Motors’ main technologist Eric Bach is leaving the institution aft much than a decade, the institution has announced.
Bach, who besides served arsenic Lucid Motors’ Senior Vice President of Product, has been with the institution since 2015. He joined Lucid aft spending 3 years arsenic Tesla’s Director of Engineering, wherever helium worked alongside Lucid Motors’ erstwhile CEO and CTO Peter Rawlinson. Bach spent much than 10 years astatine Volkswagen earlier Tesla.
Lucid Motors’ Vice President of Quality, Jeri Ford, is retiring arsenic well. She volition beryllium replaced by Marnie Levergood, who is coming to the institution from Scout Motors.
At the aforesaid time, Lucid Motors’ existent Senior Vice President of Powertrain, Emad Dlala, is being elevated to oversee each of “Engineering and Digital.” Dlala was promoted erstwhile already earlier this twelvemonth and has been with the institution since 2015.
The shakeup comes arsenic Lucid enters its ninth period without a imperishable CEO aft Peter Rawlinson suddenly resigned successful February. Former Chief Operating Officer Marc Winterhoff has been serving arsenic CEO connected an interim ground ever since.
The nonaccomplishment of Bach and Ford is the latest successful a enactment of enforcement departures astatine Lucid Motors. The company’s caput of capitalist relations, Senior Vice President of Operations, Managing Director for Europe, and the Vice Presidents of Software Quality and Marketing person each near wrong the past year.
The changes are happening astatine a captious infinitesimal successful Lucid Motors’ history. The institution yet launched its long-awaited luxury SUV, the Gravity, which the institution expects volition yet beryllium much palmy than the Air sedan, which it has struggled to sell. Lucid Motors is besides moving connected a mid-sized conveyance that volition beryllium priced person to $50,000 successful 2026, though it volition likely request to rise much wealth earlier that happens.
Sean O’Kane is simply a newsman who has spent a decennary covering the rapidly-evolving concern and exertion of the proscription industry, including Tesla and the galore startups chasing Elon Musk. Most recently, helium was a newsman astatine Bloomberg News wherever helium helped interruption stories astir immoderate of the astir notorious EV SPAC flops. He antecedently worked astatine The Verge, wherever helium besides covered user technology, hosted galore short- and long-form videos, performed merchandise and editorial photography, and erstwhile astir passed retired successful a Red Bull Air Race plane.
You tin interaction oregon verify outreach from Sean by emailing sean.okane@techcrunch.com oregon via encrypted connection astatine okane.01 connected Signal.
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