Luma launches AI-powered production studio with faith-focused Wonder Project

AI video procreation startup Luma has launched Innovative Dreams, a accumulation institution built successful concern with Wonder Project, a streaming work that produces spiritual films and TV connected Amazon Prime. 

The tie-up’s archetypal amusement volition beryllium called “The Old Stories: Moses,” starring British histrion Ben Kingsley and acceptable to motorboat this outpouring connected Prime Video. 

“Innovative Dreams is simply a accumulation services institution wherever seasoned filmmakers from Director Jon Erwin’s squad and Luma’s originative technologists enactment with large studios and filmmakers to assistance them recognize ambitious ideas,” Luma said Thursday successful a social media post. 

The institution envisages originative teams collaborating successful existent clip with Luma Agents to marque changes to sets, props, and lighting, arsenic good arsenic bring successful footage of quality actors. Luma Agents are the company’s recently launched tools designed to grip end-to-end originative enactment crossed text, image, video, and audio.

“This is simply a important betterment implicit the existent virtual accumulation and show seizure processes wherever things travel unneurotic lone successful post,” Luma’s station said. “This is the leverage of AI — not conscionable faster oregon cheaper, but amended than what came before.”

Luma isn’t the lone startup to determination from tooling to production. AI startup Higgsfield past week launched an original series, starting with a 10-minute sci-fi episode, and London-based originative workplace Wonder Studios is moving connected a documentary with Campfire Studios. 

The motorboat comes the aforesaid week that rival Runway’s co-founder and co-CEO Cristóbal Valenzuela said movie studios should instrumentality the $100 cardinal they walk connected a azygous movie and alternatively usage AI to nutrient 50 films successful bid to summation their chances of making a blockbuster. 

Luma laminitis and CEO Amit Jain has made a akin case, telling TechCrunch that Hollywood’s soaring accumulation costs person made filmmaking progressively constrained. Generative AI, helium argues, could marque filmmaking faster, cheaper, and much businesslike without sacrificing quality.

That reasoning underpins Luma’s caller concern with Wonder Project.

Wonder Project, launched successful 2023, is tally by manager Jon Erwin and erstwhile Netflix enforcement Kelly Hoogstraten with the extremity of serving the religion and values assemblage globally. Their archetypal project, House of David, a Biblical play bid astir the beingness of King David, was released connected Amazon Prime successful 2025. 

It’s unclear whether Innovative Dreams volition absorption solely connected spiritual and faith-based contented oregon grow beyond Wonder’s remit. TechCrunch has reached retired for clarification.

In a video promoting the partnership, Erwin said Innovative Dreams volition usage a caller “real-time hybrid filmmaking” process that combines show seizure (as successful “Avatar”) and virtual accumulation (as successful “The Mandalorian”), done unrecorded and much cheaply utilizing Luma’s tools.

Performance seizure is simply a method wherever actors execute successful a green-screen situation wearing suits and facial markers truthful their movements and expressions tin beryllium digitally captured and turned into animated characters. Virtual accumulation involves actors performing connected set, often successful beforehand of monolithic LED screens alternatively of a greenish surface portion real-time game-engine graphics make the situation astir them, blending the carnal and integer worlds during the shoot. 

Luma’s tools, Erwin said, let them to movie a quality histrion anyplace and past transport that to a photorealistic scene, oregon spell adjacent further by generating a caller look truthful it looks similar a wholly antithetic idiosyncratic but inactive maps onto the actor’s movements and facial expressions.