Image Credits:Luma AI6:52 AM PST · December 18, 2025
Luma, the a16z-backed AI video and 3D exemplary company, released a new model called Ray3 Modify that allows users to modify existing footage by providing quality notation images that sphere the show of the archetypal footage. Users tin besides supply a commencement and an extremity framework to usher the exemplary to make transitional footage.
The institution said Thursday the Ray3 Modify exemplary solves the problems of preserving quality show portion editing oregon generating effects utilizing AI for originative studios. The startup said the exemplary follows the input footage better, allowing studios to usage quality actors for originative oregon marque footage. Luma mentioned the caller exemplary retains the actor’s archetypal motion, timing, oculus line, and affectional transportation portion transforming the scene.
With Ray3 Modify, users tin supply a quality notation for translation to the archetypal footage and person the quality actor’s quality into that character. This notation besides allows creators to clasp accusation similar costumes, likeness, and individuality crossed the shoot.
What’s more, users tin besides supply commencement and extremity notation frames to make a video utilizing the caller Ray3 Modify model. This is adjuvant for creators successful directing transitions oregon controlling quality movements oregon behaviour portion maintaining continuity betwixt scenes.
“Generative video models are incredibly expressive but besides hard to control. Today, we are excited to present Ray3 Modify that blends the real-world with the expressivity of AI portion giving afloat power to creatives. This means originative teams tin seizure performances with a camera and past instantly modify them to beryllium successful immoderate determination imaginable, alteration costumes, oregon adjacent spell backmost and reshoot the country with AI, without recreating the carnal shoot,” Amit Jain, co-founder and CEO of Luma AI, said successful a statement.
Luma said the caller exemplary is disposable to users done the company’s Dream Machine platform. The company, which competes with the likes of Runway and Kling, released video modification capabilities successful June 2025.
The exemplary merchandise comes connected the backmost of a caller $900 cardinal backing round, led by Saudi Arabia’s Public Investment Fund-owned AI institution Humain, for the startup announced successful November. Existing investors similar a16z, Amplify Partners, and Matrix Partners besides participated successful the round. The startup is besides readying to physique a 2GW AI clump successful Saudi Arabia on with Humain.
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Ivan covers planetary user tech developments astatine TechCrunch. He is based retired of India and has antecedently worked astatine publications including Huffington Post and The Next Web.
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