Marissa Mayer will close her old AI startup, sell assets to her new AI startup

6 months ago 63

In Brief

Posted:

6:40 AM PDT · September 29, 2025

Marissa Mayer poses for a representation   connected  the reddish  carpet for the 6th yearly  2018 Breakthrough Prizes astatine  Moffett Federal Airfield, Hangar One successful  Mountain View, Calif., connected  Sunday, Dec. 3, 2017. (Nhat V. Meyer/Bay Area News Group)Image Credits:Nhat V. Meyer/Bay Area News Group / Getty Images
  • Ram Iyer

Former Yahoo CEO Marissa Meyer is closing the doors connected her user bundle startup Sunshine, and is selling the company’s assets to her caller AI startup, Dazzle. The quality was first reported by Wired, which cited an email sent to Sunshine’s shareholders.

Dazzle is mounting retired to physique an AI idiosyncratic assistant, the study cited anonymous sources arsenic saying, and added that each of Sunshine’s employees volition determination to the caller company.

Almost each of Sunshine’s investors, who see Norwest Venture Partners, Felicis Partners, and SV Angel, person signed disconnected connected the deal, Wired cited the sources arsenic saying.

Originally founded successful 2018, Sunshine archetypal launched with a subscription app for interaction management, dubbed “Sunshine Contacts.” That merchandise saw small adoption owed to privateness concerns astir privacy, and beauteous overmuch languished. In 2024, the work added event absorption and photograph sharing — with a interaction of AI, of people — but with small success. Both apps person been downloaded conscionable implicit 1,000 times connected the Google Play Store.)

The institution had raised astir $20 cardinal successful 2020, and according to Meyer, was mostly self-funded.

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