Meet the MacBook Neo, Apple’s colorful answer to the Chromebook, starting at $599

1 month ago 16
Image Credits:Apple

6:57 AM PST · March 4, 2026

Apple connected Wednesday unveiled a low-cost, entry-level laptop dubbed MacBook Neo, marking the archetypal clip the institution has targeted a akin assemblage arsenic Google did with its Chromebook.

Starting astatine $599, the MacBook Neo is aimed astatine students oregon users whose enactment doesn’t impact intensive workflows similar video editing oregon 3D rendering. The 13-inch MacBook Neo comes successful 4 colors: silver, blush, citrus, and indigo. The basal exemplary comes with 256GB of storage, and an upgrade to the $699 exemplary gets you 512GB of storage, positive Touch ID.

Apple is seemingly capable to connection the Neo astatine this terms constituent due to the fact that the laptop runs connected the A18 Pro chip, which powers the iPhone 16 Pro models, alternatively than the much powerful, pricey M5 chip that the latest MacBook Air uses.

Image Credits:Apple

“Powered by A18 Pro, MacBook Neo tin alert done mundane tasks, from browsing the web and streaming content, to editing photos, exploring originative hobbies, oregon utilizing AI capabilities crossed apps,” Apple wrote successful a property release. “In fact, it’s up to 50 percent faster for mundane tasks similar web browsing, and up to 3x faster erstwhile moving on-device AI workloads similar applying precocious effects to photos, compared to the bestselling PC with the latest shipping Intel Core Ultra 5.”

The laptop comes with a 1080p FaceTime HD camera and dual microphones, positive speakers that occurrence from each broadside of the laptop to enactment Spatial Audio. Apple says the laptop’s artillery tin past up to 16 hours connected a azygous charge, which is delivered via 1 of 2 USB-C ports. The Neo besides has a modular 3.5mm headphone jack.

The MacBook Neo uses a 5-core GPU and a 16-core Neural Engine, which tin enactment akin levels of gameplay and on-device AI tasks arsenic a caller iPhone. It’s fan-less, similar the MacBook Air, and tin run silently.

As the ongoing RAM shortage makes Apple’s much precocious models similar the MacBook Pro up to $400 much costly than their predecessors, the MacBook Neo has the imaginable to entreaty to users who don’t request truthful galore method perks… or, for those of america who simply cannot defy a pinkish MacBook.

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Amanda Silberling is simply a elder writer astatine TechCrunch covering the intersection of exertion and culture. She has besides written for publications similar Polygon, MTV, the Kenyon Review, NPR, and Business Insider. She is the co-host of Wow If True, a podcast astir net culture, with subject fabrication writer Isabel J. Kim. Prior to joining TechCrunch, she worked arsenic a grassroots organizer, depository educator, and movie festival coordinator. She holds a B.A. successful English from the University of Pennsylvania and served arsenic a Princeton successful Asia Fellow successful Laos.

You tin interaction oregon verify outreach from Amanda by emailing amanda@techcrunch.com or via encrypted connection astatine @amanda.100 connected Signal.

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