Meta AI’s app downloads and daily users spiked after launch of ‘Vibes’ AI video feed

New information indicates that usage of Meta AI’s mobile app for iOS and Android has seen a important increase. According to a caller investigation from marketplace quality supplier Similarweb, the app’s regular progressive users crossed some platforms jumped to 2.7 cardinal arsenic of October 17, up from astir 775,000 conscionable 4 weeks ago. In addition, Meta AI’s app installs are besides up, reaching 300,000 caller downloads per day, compared with nether 200,000 regular downloads a fewer weeks ago.

For comparison, Meta AI’s app had conscionable 4,000 regular downloads a twelvemonth ago, connected October 17, 2024.

Image Credits:Similarweb

The steadfast says it haven’t seen immoderate meaningful correlation successful either hunt oregon advertizing estimates, but notes Meta could beryllium moving Facebook oregon Instagram promotions that wouldn’t beryllium captured successful its model.

However, there’s besides different imaginable mentation for the crisp rise: the motorboat of Meta’s caller Vibes provender successful September, which introduced short-form AI-generated videos to the Meta AI mobile app.

Meta AI introduced the Vibes provender connected September 25, which correlates with the crisp summation successful the app’s regular progressive users connected iOS and Android, arsenic seen successful the illustration below.

Image Credits:Similarweb

Recently, OpenAI’s video generator Sora drew headlines arsenic its app reached the apical of the App Store erstwhile users rushed to effort the caller technology. However, Meta AI could person beneffited from this launch, arsenic well. While Similarweb says its information doesn’t beryllium origin and effect, it’s possilbe that the attraction to Sora drove immoderate radical to effort Meta AI, successful bid to comparison the 2 experiences.

Another possibilty is that Meta could beryllium benefitting from Sora’s invite-only status. That is, those who couldn’t effort retired the OpenAI app whitethorn person looked for an alternate to experimentation with. This would beryllium an absorbing explanation, too, arsenic it suggests that OpenAI’s determination to gatekeep Sora whitethorn person straight boosted its rivals.

Image Credits:Similarweb

As of October 17, Meta AI’s app had seen a 15.58% summation successful regular progressive users worldwide, portion ChatGPT, Grok, and Perplexity saw declines of 3.51%, 7.35%, and 2.29%, respectively.