Mirror’s founder is back with a new ‘connected screen’ startup: a gaming device called ‘Board’

Brynn Putnam, the laminitis behind the connected fittingness startup Mirror, is backmost with a caller startup: a tech-powered gaming console that combines the champion of committee games and video games, called Board.

After selling Mirror to Lululemon for $500 million successful 2020, Putnam returned to entrepreneurship to make an wholly caller product, which she unveiled Tuesday for the archetypal clip astatine the TechCrunch Disrupt 2025 league successful San Francisco.

Like Mirror, Board taps into elements of the existent satellite and the integer one.

The instrumentality offers a gaming platform, designed for friends and household to stitchery around, similar a committee game. However, the crippled committee itself is simply a surface that recognizes touches, gestures, arsenic good arsenic carnal objects.

This 24-inch surface is housed successful a wood decorativeness frame. This size allows 4 to six radical to beryllium astir playing games, the laminitis said.

At launch, the $500 merchandise comes with 12 motorboat games and 50 crippled pieces.

Over time, Putnam said AI volition beryllium utilized to customize the instrumentality to the user.

“We’re truly excited astir the semipermanent powerfulness of AI to personalize the experiences connected the device. So you tin ideate imaginativeness and dependable inputs, storylines that are adaptive, dynamic environments, accessibility features — similar translation and voice-to-text,” she said. “Over time, AI truly makes anyone capable to make connected board. So Board becomes much than a crippled console. It becomes a spot for originative self-expression.”

To make the archetypal games, the startup’s interior crippled workplace partnered with outer developers. But the longer-term program is for much developers to physique for the level successful the future. The institution besides plans to connection an app store wherever others volition beryllium capable to bring their ain experiences to Board.

Board is backed by Lerer Hippeau, the VC steadfast that led Mirror’s $3 cardinal effect round, arsenic good arsenic First Round and Box Group. To date, it’s raised $15 cardinal and is raising a Series A.

Asked however she landed connected gaming for her adjacent idea, Putnam replied, “I deliberation that play is conscionable cosmopolitan … With fitness, not everyone loves moving out, and not everyone loves moving retired astatine home, but play truly unites us. It’s benignant of this cosmopolitan connection that connects america and brings america together,” she said.

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