Image Credits:Monarch Tractor6:05 PM PST · November 19, 2025
Autonomous electrical tractor startup Monarch Tractor warned unit Thursday it whitethorn request to laic disconnected much than 100 employees, oregon perchance adjacent ‘shut down,’ according to a company-wide memo obtained by TechCrunch.
The memo comes aft Monarch Tractor was already cutting immoderate positions implicit the past fewer weeks astatine its California firm facilities and distant teams successful India and Singapore, according to aggregate erstwhile employees who spoke with TechCrunch connected the information of anonymity.
Monarch Tractor was founded successful 2018 by a squad that included a erstwhile apical enforcement astatine Tesla’s archetypal gigafactory and Carlo Mondavi, a scion of the celebrated winemaking family. The institution raised astatine slightest $220 million, including $133 cardinal successful 2024, arsenic it pursued a extremity of making “driver optional” autonomous tractors that could execute tasks astatine places similar wineries and different effect farms.
While Monarch Tractor claims to person shipped astir 500 of those tractors to date, the institution announced a restructuring successful precocious 2024 that was expected spot its tractors grow to different usage cases, similar pushing provender astatine dairy farming and maintaining play courses. CEO Praveen Penmesta besides said astatine the clip that Monarch Tractor would absorption much connected selling bundle services and licensing the company’s autonomous tech.
At slightest 1 lawsuit — 1 of Monarch Tractors’ archetypal dealers — claims the autonomous tech ne'er worked well, if astatine all, according to a lawsuit archetypal reported by TechCrunch this week. Idaho dealership Burks Tractor claimed Monarch sold it “defective” vehicles that experienced “significant problems” aft they arrived successful 2024. Primarily, Burks accused Monarch’s tractors of being “unable to run autonomously.” (Monarch denied the claims successful a tribunal filing.)
Monarch Tractor suggests to employees successful the memo connected Thursday it is trying to pivot adjacent harder distant from making tractors — which whitethorn not beryllium surprising, fixed that the startup mislaid its declaration manufacturer, Foxconn, earlier this year.
“The caller concern program volition alteration Monarch customers to motorboat afloat commercialized bundle arsenic a work (SaaS) autonomy and different bundle offerings nonstop to consumers, unlocking caller gross streams to OEMs,” the startup’s quality resources squad wrote. “Unfortunately, the timing for completing the modulation to the caller concern program puts Monarch astatine hazard of unopen down.”
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Monarch told employees successful the memo it whitethorn permanently laic disconnected “up to 102 employees.”
It’s unclear however galore radical presently enactment for Monarch. The startup had astir 300 employees successful precocious 2024 erstwhile it laid disconnected much than 10% of the company arsenic portion of the restructuring. The erstwhile employees acquainted with the caller cuts could not accidental precisely however ample those layoffs were. Penmesta did not instantly respond to a petition for comment.
Through this year, Monarch Tractor has besides mislaid immoderate apical talent, including the co-founder from Tesla, Mark Schwager.
“We started Monarch with a daring vision: that farming could beryllium electrified, automated, astute and made much profitable — each astatine once,” Schwager wrote successful a LinkedIn post successful July, portion explaining helium would stay connected the company’s board. “Monarch is successful large presumption and successful large hands for the adjacent limb of its trajectory – making the timing close for this transition.”
Sean O’Kane is simply a newsman who has spent a decennary covering the rapidly-evolving concern and exertion of the proscription industry, including Tesla and the galore startups chasing Elon Musk. Most recently, helium was a newsman astatine Bloomberg News wherever helium helped interruption stories astir immoderate of the astir notorious EV SPAC flops. He antecedently worked astatine The Verge, wherever helium besides covered user technology, hosted galore short- and long-form videos, performed merchandise and editorial photography, and erstwhile astir passed retired successful a Red Bull Air Race plane.
You tin interaction oregon verify outreach from Sean by emailing sean.okane@techcrunch.com oregon via encrypted connection astatine okane.01 connected Signal.















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