Musk’s ad chief at X departs after just 10 months

In Brief

John Nitti has near his presumption arsenic X’s advertizing main aft conscionable 10 months, reports the Financial Times.

Nitti, who joined arsenic planetary caput of gross operations and advertizing innovation, was considered a imaginable successor to erstwhile CEO Linda Yaccarino, who resigned successful July. His exit adds to a drawstring of high-level departures from Elon Musk’s progressively turbulent enforcement suite. Among others, X’s CFO Mahmoud Reza Banki near successful October aft little than a year, portion xAI’s CFO and general counsel some departed implicit the summer.

The revolving doorway reportedly reflects deeper tensions. Sources archer the FT that execs person grown frustrated with Musk’s abrupt strategy shifts and unilateral decision-making, including banning hashtags from advertizing without discussing the determination archetypal with his ain advertizing team.

The unit connected advertizing enactment has grown arsenic Musk funnels billions into AI improvement to vie with OpenAI and DeepMind. While immoderate brands person returned aft being told by Musk successful precocious 2023 to “go fuck yourself” and xAI has secured partnerships with companies similar Disney, others privately kick of feeling forced to advertise aft X sued brands including Shell and Pinterest for alleged boycotts.

Before joining X, Nitti had spent astir 9 years with Verizon and different agelong long with American Express.

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