Netflix confirms it’s raising prices again

3 weeks ago 16
The streaming services Netflix, Amazon Prime Video, Disney Plus, Paramount Plus, Max, and Discovery Plus app look  connected  the surface  of a smartphoneImage Credits:Jaque Silva/NurPhoto / Getty Images

1:39 PM PDT · March 26, 2026

Netflix has softly hiked its prices erstwhile again. The streaming giant’s astir affordable, ad-supported tier present costs $8.99 per month, up from the erstwhile $7.99 monthly subscription fee, Netflix confirmed to TechCrunch successful an email.

The modular program without ads besides present costs $19.99 per month, a $2 summation from the erstwhile $17.99 subscription fee, portion the premium program is besides going up by $2 and volition present outgo $26.99 per month.

It’s besides getting much costly to adhd other viewers extracurricular of your household. To adhd a idiosyncratic to an ad-supported plan, it present costs $6.99 alternatively of $7.99. If you’re adding an other spectator to an ad-free plan, it present costs $8.99 arsenic opposed to $8.99.

The institution told TechCrunch that the changes are designed to bespeak improvements to its “wide scope of entertainment” and the prime of its service.

The terms hikes were archetypal spotted by Android Authority.

Netflix says caller members who motion up volition spot the caller program prices from March 26, portion existing subscribers volition spot the updated prices rotation retired implicit the coming months. Existing members volition beryllium notified by email a period earlier the caller prices are applied to them.

Netflix past raised prices successful January 2025. Since then, the institution has updated its level with a bid of caller additions, including the rollout of video podcasts arsenic good arsenic much livestreaming content. The institution besides precocious announced plans to revamp its mobile app and expand its short-form video feature.

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The caller increases travel arsenic Netflix past period backed retired of a bid for Warner Bro’s Discovery.

Warner Bros. Discovery had announced that Paramount Skydance’s connection of $31 a stock was a “superior proposal” and had fixed Netflix 4 concern days to counter. Netflix past said it would not rise its $82.7 billion all-cash bid for the studio, yet walking distant from the deal.

Aisha is simply a user quality newsman astatine TechCrunch. Prior to joining the work successful 2021, she was a telecom newsman astatine MobileSyrup. Aisha holds an honours bachelor’s grade from University of Toronto and a master’s grade successful journalism from Western University.

You tin interaction oregon verify outreach from Aisha by emailing aisha@techcrunch.com oregon via encrypted connection astatine aisha_malik.01 connected Signal.

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