Nothing opens its first retail store in India

Nothing, the hardware institution backed by Tiger Global, is opening its archetypal retail store successful India, its biggest market. The store is located successful Bengaluru, wherever a ample chunk of Nothing’s userbase successful India is concentrated, the institution said.

The new, two-storied determination volition amusement disconnected Nothing’s products and different projects. Customers volition besides beryllium capable to bargain hardware products and different merchandise from the store and person prime items customized.

“We wanted to make a amusive space. It is benignant of inspired by each the parts that are related to the brand. For instance, the factory: if you bargain a product, there’s similar a accumulation enactment wherever the merchandise comes out. We besides amusement machines wherever phones spell done testing, similar USB larboard investigating oregon h2o absorption testing. So we conscionable wanted to bring that satellite together,” the company’s co-founder and CEO Carl Pei said.

The store volition diagnostic products from some Nothing and CMF, its fund brand, which it spun disconnected past year. Notably, CMF is headquartered successful India and has a associated task with section Indian ODM (original plan manufacturer), Optiemus.

Pei mentioned that some brands are differentiated successful presumption of the products they offer, which autumn successful antithetic terms ranges, arsenic good arsenic the assemblage they target.

“Nothing is much niche with a higher price. CMF is much [targeted towards] mass. You cognize it’s mass, but it’s not similar conscionable off-the-shelf rebrand products that usually what occurs successful this terms point. They are besides products that we enactment a batch of attraction into,” helium said.

India has been Nothing’s strongest market, with implicit 2% marketplace stock successful smartphones, expert steadfast IDC told TechCrunch past year. It besides noted that Nothing was the fastest-growing marque successful the state successful Q2 2025, with 85% maturation successful shipments year-over-year.

Other hardware makers are gathering aspirational retail stores successful India, too. Apple is acceptable to open its sixth store successful the state this month, situated successful Borivali, Mumbai, for instance.

This is the archetypal Nothing store extracurricular of London, wherever the institution is headquartered. The startup said that it plans to unfastened 2 much stores successful Tokyo and New York, but didn’t supply timelines for openings.

The institution raised $200 cardinal successful Series C backing astatine a $1.3 cardinal valuation past year, led by Tiger Global, on with investors similar GV, Highland Europe, EQT, Latitude, I2BF, and Tapestry. Nothing has raised $450 millon to date.