On Me raises $6M to shake up the gift card industry

On Me, a integer acquisition paper startup founded by erstwhile Google employees, is aiming to redefine the acquisition paper manufacture with its mobile-first gifting level that lets users acquisition integer acquisition cards categorized by interests alternatively than being restricted to circumstantial retailers.

The institution connected Thursday said it had raised $6 cardinal successful a effect backing round, which it volition usage to grow its acquisition categories to see things similar horseback riding lessons, vino tastings, and taxable parkland trips.

Image Credits:On Me

On Me touts its flexibility. So if you person a person who is passionate astir tennis, you tin nonstop them a integer paper that lets them store for outfits and cogwheel from fashionable brands similar Wilson, On, Prince, and more.

The level offers acquisition cards crossed 72 categories that scope from moving and speechmaking to camping, gardening, gaming and concerts.

You tin besides connect video messages, photos and GIFs to acquisition cards, which is simply a bully interaction arsenic it lets you adhd a furniture of personalization. You tin usage On Me via its website arsenic good arsenic iOS and Android apps.

Image Credits:On Me

The startup’s CEO and co-founder Darragh Meaney pointed retired the biology issues with the accepted acquisition paper industry, which trust heavy connected plastic. 

The International Card Manufacturers Association (ICMA) reports that astir 30 cardinal integrative cards are manufactured globally each year, and that implicit 70% of acquisition cards are discarded wrong six months, resulting successful an estimated 53 cardinal tons of integrative waste.

“It is an environmentally wasteful signifier that feels wholly disconnected from however we unrecorded today,” Meaney said.

On Me’s integer cards besides integrate with Apple Pay and Google Wallet.

Image Credits:On Me

With the planetary acquisition paper marketplace projected to scope $2.3 trillion by 2030, On Me believes it is well-positioned for growth. Since its launch, the institution says it has facilitated implicit $2.5 cardinal successful gifts for much than 26,000 users, and has grown 50% each month. 

The effect circular was led by NFX, with information from Lerer Hippeau and Focal.

The backing comes a twelvemonth aft the institution launched its level and raised $1.7 cardinal successful a pre-seed round.