Image Credits:Setapp8:22 AM PST · January 20, 2026
One of the much salient alternate app stores that emerged successful the EU arsenic a effect of the region’s Digital Markets Act is shutting down. The store, Setapp Mobile, from the Ukrainian-based developer MacPaw, archetypal launched successful September 2024, offering dozens of apps crossed categories similar productivity, finance, video, photo, creativity, and more.
Its exemplary offered consumers entree to each of Setapp’s mobile apps done a $9.99 monthly subscription, provided the user’s Apple ID was associated with an EU subordinate state.
Now, the institution says each applications volition beryllium removed from Setapp Mobile by the extremity of the sunset date, February 16, 2026. Applications that are disposable connected Setapp Desktop volition not beryllium affected, the institution told TechCrunch.
The quality of the shutdown, announced connected Setapp’s enactment site, was archetypal spotted by MacRumors.
MacPaw stated that “still-evolving and analyzable concern presumption that don’t acceptable Setapp’s existent concern model” are the crushed for its decision.
The “complex concern terms” being referenced present are Apple’s analyzable acceptable of fees for apps operating nether its new concern presumption successful the EU, which see a arguable Core Technology Fee that charges developers €0.50 for each archetypal yearly instal implicit 1 cardinal successful the past 12 months.
The tech elephantine revised its interest operation past twelvemonth to debar further penalties for noncompliance with the Digital Markets Act (DMA), but alternatively of simplifying the fees, it made them much complex.
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One effect of these changeless changes is that developers can’t decently program however to turn and monetize their business. It besides suggests the fees, arsenic they stand, don’t marque moving an alternate app store successful the EU a viable option.
In a connection shared with TechCrunch, Setapp said it recovered its concern exemplary was not “viable,” arsenic the commercialized conditions continued to change. The connection reads:
“Setapp Mobile was a bold, breakthrough task that aimed to supply EU iOS users with entree to alternate app marketplaces – creating a caller app ecosystem wherever some developers and users could thrive. We are arrogant of what we person accomplished with it implicit the past 2 years and inactive judge passionately successful this vision. As a effect of still-evolving commercialized conditions, we person determined that it is not viable to proceed improvement oregon enactment for Setapp Mobile wrong Setapp’s existent concern model. While we are disappointed to discontinue Setapp Mobile and fto down our idiosyncratic basal and developer assemblage successful the EU, we are looking guardant to pursuing the improvement of different innovations.”
There are still different alternate app stores operating successful the EU, including, astir notably, the Epic Games Store from the shaper of Fortnite, and the open root AltStore.
Sarah has worked arsenic a newsman for TechCrunch since August 2011. She joined the institution aft having antecedently spent implicit 3 years astatine ReadWriteWeb. Prior to her enactment arsenic a reporter, Sarah worked successful I.T. crossed a fig of industries, including banking, retail and software.
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