OpenAI calls in the consultants for its enterprise push

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The OpenAI logo is seen displayed connected  a smartphone screen.Image Credits:Thomas Fuller/SOPA Images/LightRocket / Getty Images

10:11 AM PST · February 23, 2026

OpenAI is beefing up partnerships with 4 large consulting giants arsenic the AI institution looks to turn its endeavor concern successful 2026.

OpenAI announced connected Monday the “Frontier Alliance,” a awesome that the AI laboratory is consenting to effort antithetic approaches to get enterprises to meaningfully follow its technology. The confederation includes multi-year partnerships betwixt OpenAI and 4 large consulting firms, Boston Consulting Group (BCG), McKinsey, Accenture and Capgemini, to merchantability its endeavor products.

OpenAI’s Forward Deployed Engineering squad volition enactment with the consulting giants to assistance them instrumentality OpenAI’s enterprise-focused technologies similar OpenAI Frontier into customers’ tech stacks.

The institution launched OpenAI Frontier successful aboriginal February. The no-code unfastened bundle allows users to build, deploy, and negociate AI agents some built connected OpenAI’s AI models and beyond.

OpenAI argues successful its latest announcement that consultants are the close avenue to get enterprises connected board.

“AI unsocial does not thrust transformation. It indispensable beryllium linked to strategy, built into redesigned processes, and adopted astatine standard with aligned incentives and civilization to present sustained outcomes,” BCG CEO Christoph Schweizer said successful OpenAI’s blog post. “Our expanded concern combines OpenAI’s Frontier level with BCG’s heavy industry, functional, and tech expertise and BCG X’s build-and-scale capabilities to thrust measurable interaction with safeguards from time one.”

Thus far, enterprise adoption of AI has been comparatively slow arsenic these companies conflict to find a meaningful instrumentality connected concern from their AI pursuits.

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OpenAI’s confederation strategy makes consciousness and goes beyond conscionable pitching enterprises connected attaching AI to their existing workflows. Instead, this effort focuses connected consultants persuading companies to alteration their strategies and workflows to fold successful OpenAI’s tools wherever it makes sense.

It’s worthy noting the OpenAI rival Anthropic has inked deals with consulting giants including Deloitte and Accenture successful caller months too.

Enterprise is simply a big country of absorption for OpenAI successful 2026 institution CFO, Sarah Friar, wrote successful a blog station successful January. The institution has besides inked sizable endeavor AI deals with Snowflake and ServiceNow truthful acold this twelvemonth successful summation to naming Barret Zoph to pb the company’s endeavor income effort successful January.

Becca is simply a elder writer astatine TechCrunch that covers task superior trends and startups. She antecedently covered the aforesaid bushed for Forbes and the Venture Capital Journal.

You tin interaction oregon verify outreach from Becca by emailing rebecca.szkutak@techcrunch.com.

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