OpenAI launches apps inside of ChatGPT

OpenAI is launching a caller mode for developers to physique applications wrong of ChatGPT. Starting Monday, users successful ChatGPT volition beryllium capable to entree interactive applications from companies similar Spotify, Figma, Coursera, Zillow, and Canva. OpenAI is besides launching a preview of the Apps SDK connected Monday, allowing developers to commencement gathering their ain applications that could look successful ChatGPT.

OpenAI made the announcement astatine its yearly developer conference, DevDay 2025.

“We privation ChatGPT to beryllium a large mode for radical to marque progress, to beryllium much productive, much inventive, to larn faster, to bash immoderate they’re trying to bash successful their lives better,” said CEO Sam Altman. “[Apps wrong of ChatGPT] volition alteration a caller procreation of apps that are interactive, adaptive, and personalized, that you tin chat with.”

The caller strategy is OpenAI’s latest effort to physique an ecosystem of apps astir its flagship AI product, ChatGPT. The motorboat follows OpenAI’s erstwhile attempts to fto developers physique interactive applications specified arsenic done its GPT Store. Unlike that product, which asked users to entree a abstracted app store, Monday’s motorboat puts apps straight successful ChatGPT’s responses, and lets users telephone up antithetic applications successful their mundane conversations. This gives developers amended organisation for the apps they build, and aims to marque a richer acquisition for users successful ChatGPT.

By calling retired the names of antithetic apps, users tin gully successful contented from a assortment of services. For example, ChatGPT users tin accidental “Figma, crook this sketch into a workable diagram” to telephone up the Figma app. Users tin besides telephone up the Coursera app by asking, “Coursera, tin you thatch maine thing astir instrumentality learning.”

ChatGPT volition besides aboveground applicable apps erstwhile they could beryllium adjuvant to a user. If idiosyncratic asks for a playlist for a enactment this weekend, ChatGPT whitethorn telephone up the Spotify app successful the conversation.

OpenAI says the caller strategy is built utilizing the Model Context Protocol (MCP), which allows developers to link their information sources to an AI systems. ChatGPT apps tin besides trigger actions, and render a afloat interactive UI successful the chatbot’s responses. Certain apps are capable to show videos successful ChatGPT, which volition beryllium pinned to the apical of the web-page and tin beryllium altered based connected idiosyncratic requests.

If users are already subscribed to a product, they’ll beryllium capable to login to their relationship straight successful ChatGPT to entree definite features. Altman besides says OpenAI volition enactment ways to monetize apps wrong of ChatGPT successful the future, including done the company’s precocious launched Instant Checkout diagnostic successful ChatGPT.