OpenAI to start showing ads on ChatGPT’s free and Go tiers in India

It seems determination is nary escaping the advertisement industry.

OpenAI said connected Thursday that it volition commencement showing ads connected its ChatGPT Free and Go subscription tiers successful India. The determination comes aft the institution changed its presumption of work earlier this period to bespeak that it volition amusement ads to users portion they usage the AI assistant.

OpenAI said successful February that it has more than 100 cardinal play progressive ChatGPT users successful India, a immense chunk of whom are connected the escaped oregon the lower-priced Go tiers.

The institution said connected Wednesday it volition commencement by showing ads for 50 brands, and that it has partnered with agencies WPP and Omnicom for this. OpenAI volition besides motorboat an advertisement manager adjacent period that volition fto marketers make campaigns for their companies, provided their campaigns person a regular minimum fund of ₹725 ($7.60).

“With ChatGPT Ads, businesses of each size tin present themselves astatine relevant, high-context moments erstwhile decisions are opening to instrumentality shape,” Dave Dugan, caput of planetary ads solutions astatine OpenAI, said successful a statement.

OpenAI has worked hard to cultivate its idiosyncratic basal successful India, launching a sub-$5 program for ChatGPT Go successful August 2025, and adjacent moving a constricted promo that made that tier escaped for a afloat year. It besides heavy advertised its products during sports tournaments, similar the Women’s Premier League (WPL) and the Indian Premier League (IPL) cricket leagues. More recently, it hired Uber’s India head to pb its enlargement efforts successful the country.

The AI laboratory started showing ads to U.S. users successful February, and expanded the programme to service ads successful Europe earlier this month.

Ahead of a imaginable IPO, expected this twelvemonth oregon next, OpenAI has been trying to ramp up and cement its gross sources. According to The Wall Street Journal, the AI laboratory recorded gross of $6.7 cardinal successful the 2nd 4th ended June 2026, up from $5.7 cardinal the erstwhile quarter.

Last November, The Information reported that OpenAI was aiming to scope 220 cardinal paying subscribers by 2030. The study said that astatine that time, 35 cardinal users paid for its Plus and Pro plans.