Peacock expands into AI-driven video, mobile-first live sports, and gaming

Peacock is making a wide stake connected 2 things: AI and mobile-first entertainment.

Based connected what the streamer previewed astatine a property lawsuit yesterday, Peacock’s mobile app is astir to look a full batch much similar a premix of TikTok, a casual gaming hub, and a streaming service.

From an AI-powered “Bravoverse” vertical video acquisition narrated by a integer avatar of TV big Andy Cohen to vertical unrecorded NBA broadcasts and mobile games, Peacock is rolling retired respective caller features designed to support viewers entertained connected their phones adjacent longer.

The biggest uncover was a caller diagnostic called “Your Bravoverse,” aimed astatine viewers profoundly immersed successful Bravo fandom, location to addictive world franchises similar “The Real Housewives” and “Vanderpump Rules.”

The diagnostic pulls short-form clips from much than 5,000 hours of Bravo footage and stitches them into personalized playlists. The champion portion (arguably) is that your usher volition beryllium a generative AI avatar of Andy Cohen, the celebrated reunion big for “The Real Housewives” franchise.

Users volition commencement the acquisition by selecting their favourite Bravo shows and iconic moments. From there, the AI builds a personalized watercourse of clips. Then Cohen’s avatar acts arsenic the narrator, introducing moments, connecting storylines, and adjacent surfacing caller shows viewers mightiness not person watched yet.

Behind the scenes, Peacock says the strategy uses machine imaginativeness to place cardinal storylines and moments crossed its library. AI agents trained connected Bravo instrumentality behaviour assistance find what viewers attraction astir most, portion the level stitches clips unneurotic crossed seasons and franchises. The result, according to Peacock, is much than 600 cardinal imaginable viewing variations.

Image Credits:Peacock

If Peacock wanted a passionate fanbase to trial AI storytelling on, Bravo viewers whitethorn beryllium the cleanable audience. Fans of the franchise are famously devoted, and world TV creates the cleanable bite-sized clips to commencement with. According to the company, the mean Bravo spectator watches astir 24 hours of Bravo contented per month, portion immoderate of the astir dedicated fans ticker up to 75 episodes monthly.

“Your Bravoverse” launches connected mobile this summer, with surviving country devices expected later.

Additionally, Peacock is experimenting with caller ways to ticker unrecorded sports connected mobile. The institution announced that fans volition soon beryllium capable to watercourse unrecorded games successful a vertical format, powered by AI-driven real-time cropping optimized for telephone screens.

The diagnostic volition debut successful beta during NBA games this spring. Users volition find the vertical broadcasts wrong Courtside Live, a mobile viewing diagnostic Peacock archetypal introduced during the 2026 NBA All-Star Game. Courtside Live allows viewers to power betwixt aggregate camera angles alongside the main broadcast, creating a much immersive mode to travel the action.

Image Credits:Peacock

This builds upon its short-form video feature launched past year. The provender surfaces clips from crossed Peacock’s catalog, including TV shows, movies, sports, and news. This summer, the institution plans to grow the diagnostic by giving vertical video its ain dedicated conception successful the app, a determination intelligibly inspired by TikTok, Instagram Reels, and YouTube Shorts, arsenic streaming platforms progressively vie with societal media for viewers’ attention.

Peacock isn’t unsocial successful exploring short-form video. Disney+ launched its ain mobile short-form provender for U.S. users connected Thursday, which features scenes and moments from its shows and films. Netflix has besides said it plans to grow its short-form video features to beforehand caller archetypal video podcasts.

This besides isn’t Peacock’s archetypal experimentation with AI. During the 2024 Summer Olympics, the level introduced a generative AI recap that created personalized 10-minute summaries of the erstwhile day’s events, narrated by an AI dependable modeled aft sports announcer Al Michaels.

Image Credits:Peacock

The institution is besides expanding its mobile gaming lineup aft introducing mini-games successful the app past year.

The streamer is launching 2 caller enigma games, Law & Order: Clue Hunter and Public Eye, which some travel from AI gaming startup Wolf Games, co-founded by Elliot Wolf, the lad of “Law & Order” creator Dick Wolf. NBCUniversal announced a concern with Wolf Games successful October to physique immersive games, which impact gathering clues and utilizing an AI adjunct to assistance lick crimes.  

Plus, Peacock is adding a regular trivia acquisition based connected the iconic crippled amusement Jeopardy!. The rubric joins existing games connected the app, specified arsenic Wheel of Fortune and Daily Swap. 

All these updates hint astatine a bigger strategy for Peacock. Instead of competing purely arsenic a accepted streaming service, the level is trying to reshape its app into thing overmuch much interactive. The displacement comes arsenic the work looks for caller ways to thrust engagement and growth. 

While Peacock precocious added subscribers, the level is inactive operating astatine a loss. Peacock has grown to 44 cardinal subscribers, up from a plateau of 41 cardinal subscribers that lasted for 3 consecutive quarters past year. However, the streamer reported a $552 cardinal nonaccomplishment successful Q4 2025.